{"id":781101,"date":"2026-07-05T04:20:12","date_gmt":"2026-07-05T04:20:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/781101\/"},"modified":"2026-07-05T04:20:12","modified_gmt":"2026-07-05T04:20:12","slug":"velo-x-mclaren-mastercard-formula-1-team-relaunches-live-your-fandom-to-bring-fans-closer-to-the-sport-they-love","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/781101\/","title":{"rendered":"Velo x McLaren Mastercard Formula 1\u00ae Team Relaunches Live Your Fandom to Bring Fans Closer to the Sport They Love"},"content":{"rendered":"<p>LONDON, July 4, 2026 \/PRNewswire\/ \u2014\u00a0New research* commissioned by Velo highlights the lengths fans go to stay connected to the sports and teams they love, reinforcing the brand\u2019s belief that fandom is an important form of self-expression.\u00a0<\/p>\n<p><img decoding=\"async\" title=\"Velo x McLaren Mastercard Formula 1\u00ae Team is relaunching Live Your Fandom.August 2025. Credit: Velo \/ McLaren\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/VELO_x_McLaren.jpg\" alt=\"Velo x McLaren Mastercard Formula 1\u00ae Team is relaunching Live Your Fandom.August 2025. Credit: Velo \/ McLaren\" align=\"middle\"\/><\/p>\n<p>Building on this insight,\u00a0Velo x McLaren Mastercard Formula 1\u00ae Team is relaunching\u00a0Live Your Fandom\u00a0for a second year \u2014 a platform designed to celebrate fans\u2019 individuality and inspire them to express their passion in original ways.\u00a0<\/p>\n<p>As part of the campaign, Velo recently gave fans a chance to engage with the team through a special fan experience in London ahead of the British Grand Prix.\u00a0<\/p>\n<p>The campaign will continue later this summer with the launch of a global fan competition on\u00a0@velo.global, inviting fans to share their most original McLaren-inspired fan dreams for the opportunity to unlock an unforgettable experience with the team.\u00a0<\/p>\n<p>In a sport where access to live races can be limited, these experiences are vital in bringing fans closer to the McLaren team. Velo\u2019s research study found that almost half (49%) of sports fans have missed an event they were desperate to attend. This is despite a similar number (45%) saying that sport plays a central role in their lives.<\/p>\n<p>With\u00a0Live Your Fandom, Velo and McLaren are continuing to champion the fans who help make motorsport what it is \u2014 encouraging them to celebrate their passion,\u00a0individuality\u00a0and creativity like never before.\u00a0<\/p>\n<p>To learn more about the Velo x McLaren \u2018Live Your Fandom\u2019 campaign, visit Velo\u2019s <a href=\"https:\/\/www.instagram.com\/velo.global\/?_sm_nck=1\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>.<\/p>\n<p>For +18 nicotine consumers only. This product contains nicotine and is addictive.<\/p>\n<p>Notes To Editors<\/p>\n<p>ABOUT VELO<\/p>\n<p>Originating in Scandinavia, Velo is now a leading global brand of nicotine pouches.<\/p>\n<p>Nicotine pouches are small pouches that contain nicotine but not tobacco**. They\u2019re designed to be tucked between your lip and gum, where they release nicotine over a short time \u2014 this can be different from brand to brand (VELO pouches release nicotine up to 30 minutes).For adult nicotine consumers, nicotine pouches can be an alternative to cigarettes or vaping and a convenient way to use nicotine when smoking and vaping aren\u2019t appropriate. Nicotine consumers have more choices than ever, as VELO pouches also come in an assortment of flavours and nicotine strengths for different tastes and nicotine experience levels.<\/p>\n<p>*UK survey with 2,000 adult respondents conducted by\u00a0OnePoll on 3rd-5th June 2026. <br \/>**This product is not risk-free and contains nicotine, an addictive substance.<\/p>\n<p>SOURCE VELO<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=AE97809&amp;Transmission_Id=202607040300PR_NEWS_ASPR_____AE97809&amp;DateId=20260704\"\/><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"LONDON, July 4, 2026 \/PRNewswire\/ \u2014\u00a0New research* commissioned by Velo highlights the lengths fans go to stay connected&hellip;\n","protected":false},"author":2,"featured_media":781102,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,97770,82],"class_list":["post-781101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-pr-newswire","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/781101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=781101"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/781101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/781102"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=781101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=781101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=781101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}