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The biggest player in streaming is easily Netflix, but viewership data shows a surprising problem area for the company: getting viewers to come back for a second season.<\/p>\n
Netflix has a one-season problem with its biggest hits, report explains<\/p>\n
Lucas Shaw, writing at Bloomberg<\/a>:<\/p>\n One Piece, one of Netflix\u2019s most-watched shows of 2023, lost more than 30% of its audience for the second season. Season two of Beef suffered a drop of more than 70%. The Night Agent shed 50% of its audience for the second season and another 35% for its third season. These figures are all through the first four weeks of a show\u2019s release and come straight from Netflix.<\/p>\n Adding insult to injury, the latest season of Avatar: The Last Airbender, one of Netflix\u2019s most-watched titles in 2024, suffered a drop of more than 60% over week one. That doesn\u2019t bode well for the rest of the month.<\/p>\n A couple other series mentioned include comedies Running Point and The Four Seasons, both of which were renewed for third seasons despite dropping over 50% of viewers in season 2.<\/p>\n Shaw writes that these declines are \u201ca major source of concern for the company,\u201d with Netflix \u201cstudying its data to figure out why this is happening.\u201d<\/p>\n This isn\u2019t a new phenomenon for Netflix, with many shows historically performing best in their first seasons. But it\u2019s a problem that\u2019s been especially prevalent recently\u2014and in ways that might be unique to Netflix.<\/p>\n Broadcast series, for example, have generally increased in viewership over time. And Apple TV seems to be seeing<\/a> similar increases with its shows.<\/p>\n Yet with Netflix, for some reason things are different.<\/p>\n What do you think is behind Netflix\u2019s one-season problem? Let us know in the comments.<\/p>\n Best iPhone accessories<\/p>\n
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