Tommy Hilfiger continues to expand his reach within the popular motorsports arena. On Wednesday, the fashion brand named Zhou Guanyu, China’s first Formula 1 driver, as its newest global brand ambassador.<\/p>\n
“Zhou Guanyu represents a new generation of talent with influence that reaches far beyond the racetrack,” Hilfiger said. “What excites me most is the way he approaches style \u2014 with confidence, individuality and authenticity. I’m looking forward to seeing him bring that modern perspective to our vision of ‘Prep Made Current.'”<\/p>\n
More from WWD<\/p>\n
Zhou is a reserve driver with the Cadillac Formula 1 Team<\/a>, which boasts Tommy Hilfiger<\/a> as its official apparel partner.<\/p>\n “Fashion is part of my DNA; I’ve grown up understanding that clothes are not just practical \u2014 they are an entire language,” Guanyu said. “Style is an opportunity to tell your story without words. For decades, Tommy Hilfiger has helped show the personality beyond the helmet, opening the door for individuality to become part of the sport. I’m proud to be part of that legacy and to represent the brand on and off the track.”<\/p>\n As a global ambassador for Hilfiger, Guanyu follows in the footsteps of some other famous athletes including Lewis Hamilton, Checo P\u00e9rez<\/a>, Rafael Nadal and Thierry Henry.<\/p>\n Last June, Hilfiger signed a multiyear deal with the Cadillac Formula 1<\/a> Team to be its apparel sponsor and to create a collection of fanwear. The team received approval to join Formula 1 last March. Over the years, the Tommy Hilfiger brand has sponsored Team Lotus, Ferrari and Mercedes-AMG.<\/p>\n Best of WWD<\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Tommy Hilfiger continues to expand his reach within the popular motorsports arena. On Wednesday, the fashion brand named…\n","protected":false},"author":2,"featured_media":788703,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,146789,82,13089,95941,15416],"class_list":["post-788702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-global-brand-ambassador","tag-sports","tag-tommy-hilfiger","tag-wwd","tag-zhou-guanyu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/788702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=788702"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/788702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/788703"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=788702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=788702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=788702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}