NASCAR is in Year 2 of a seven-year set of media rights deals across five separate broadcast partners for its premier Cup Series races: Fox, Prime Video, TNT Sports, NBC, and USA Sports. The sport\u2019s move to split its rights from two partners under the old deals, Fox and NBC, to five under the new setup was at first divisive among NASCAR fans. However, midway through the second season of the new arrangement, fans have come around to some of the positive innovations introduced by the new broadcast partners.<\/p>\n
Prime Video and TNT Sports, both of which will air five Cup Series races each through 2031, have been the impetus for much of that positive sentiment, introducing new features and production flares that resonate with fans. And according to new NASCAR CEO Steve O\u2019Donnell, both Prime Video and TNT Sports wish they had purchased more inventory a few years ago, when the new media agreements were signed.<\/p>\n
\u201cWe\u2019ve got contractual obligations obviously, but what I can say \u2014 I don\u2019t think I\u2019m giving away any trade secrets \u2014 is if you talk to Prime, they wish they would have bought more,\u201d O\u2019Donnell told Sports Business Journal<\/a>. \u201cIf you talk to Turner, they wish they would have bought more. That\u2019s a good thing \u2014 that\u2019s great for us.\u201d<\/p>\n Of course, with NASCAR\u2019s agreements more or less set in stone through 2031, the prospect of Prime Video or TNT Sports securing more races is slim. Fox or NBC would likely have to be willing to part ways with portions of their inventory, and, by all accounts, they\u2019re happy with what they have.<\/p>\n