{"id":789470,"date":"2026-07-09T01:33:11","date_gmt":"2026-07-09T01:33:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/789470\/"},"modified":"2026-07-09T01:33:11","modified_gmt":"2026-07-09T01:33:11","slug":"air-canada-names-new-ceo-following-french-language-row","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/789470\/","title":{"rendered":"Air Canada names new CEO following French-language row"},"content":{"rendered":"<p>Anko Van der Werff will replace Michael Rousseau as Air Canada\u2019s CEO, the airline announced Wednesday, promising its new top executive can communicate in French.<\/p>\n<p>Rousseau, who has been the airline\u2019s CEO for five years, <a href=\"https:\/\/montrealgazette.com\/news\/provincial-news\/air-canada-ceo-will-retire-in-wake-of-widespread-backlash-over-english-only-statement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced his retirement in March<\/a> following widespread outrage over his decision to deliver an English-only speech in the wake of a plane crash that killed two pilots, including Antoine Forest, a francophone Quebecer.<\/p>\n<p>Though Rousseau had <a href=\"https:\/\/montrealgazette.com\/news\/air-canada-ceo-michael-rousseau-struggle-speaking-french\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">repeatedly promised to improve his French<\/a> while acting as CEO, <a href=\"https:\/\/montrealgazette.com\/news\/provincial-news\/provincial-politics\/ottawa-summons-air-canada-ceo-over-english-only-video-after-fatal-plane-crash\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the airline said in March<\/a> that his French level was not sufficient to convey the \u201csensitive message\u201d required following the fatal crash.<\/p>\n<p>\u201cThe selection of Mr. Van der Werff follows a comprehensive global search for the best person to lead Air Canada into the future. The search considered a number of performance criteria, including the ability to speak French,\u201d Air Canada said in its statement.<\/p>\n<p>The incoming CEO\u00a0is slated to take over by the end of January 2027, Air Canada said.\u00a0Van der Werff, who is Dutch, currently heads Scandinavian Airlines.<\/p>\n<p>Alongside the statement, the airline released videos of its CEO pick speaking in both English and French. \u201cI am \u2026 mindful of the importance of serving Canadians in both official languages,\u201d Van der Werff said in the video.<\/p>\n<p>According to Air Canada, Van der Werff is proficient in Dutch, English and French and has also learned Spanish, Italian and Swedish to varying degrees.<\/p>\n<p>Quebec\u00a0French Language Minister Jean-Fran\u00e7ois Roberge\u00a0congratulated Van der Werff on X.\u00a0<\/p>\n<p>\u201cIt\u00a0goes without saying\u00a0that the head of Air Canada must demonstrate proficiency\u00a0in French, our official language in Quebec. That\u00a0seems to be\u00a0the case,\u201d he wrote.<\/p>\n<p>\u201cThat said, beyond the language spoken by the CEO, his responsibility is to ensure access to French-language services across the country. On that subject, there is still work to do,\u201d Roberge\u00a0added.<\/p>\n<p>Air Canada, which was a Crown corporation before Ottawa sold it to the private sector, is subject to stricter requirements under federal bilingualism rules than other airlines.<\/p>\n<p>The incoming CEO \u201chas done a good job so far\u201d in\u00a0demonstrating\u00a0his French-language skills, said John Gradek, a McGill lecturer in aviation management.<\/p>\n<p>Now, \u201cI want to see him in person. I want to see him in a press scrum with our French media. I want to see him in a parliamentary committee with the\u00a0Bloc Qu\u00e9b\u00e9cois.\u201d<\/p>\n<p>In April, the federal official languages committee\u00a0<a href=\"https:\/\/montrealgazette.com\/news\/canada\/canadian-politics\/ottawa-wont-summon-departing-air-canada-ceo-over-french-language-controversy\/https:\/\/montrealgazette.com\/news\/canada\/canadian-politics\/ottawa-wont-summon-departing-air-canada-ceo-over-french-language-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">made plans to summon Rousseau\u2019s replacement<\/a>\u00a0to Ottawa.<\/p>\n<p>With Van der Werff\u2019s hiring, Air Canada \u201cmade the right steps\u201d toward overcoming the fallout from Rousseau\u2019s language gaffe, Gradek said.\u00a0That episode showed \u201ca lack of judgment\u201d on the part of the departing CEO, he said.<\/p>\n<p>Van der Werff \u201cis an individual who has the track record of making change happen,\u201d\u00a0Gradek\u00a0said. \u201cThey consider him a guy who has the ability to fix things.\u201d<\/p>\n<p>First on Van der Werff\u2019s list\u00a0at Air Canada\u00a0should be improving service, he\u00a0said, pointing to outdated\u00a0aircraft\u00a0and subpar customer service.<\/p>\n<p>\u201cIf there\u2019s anything that he needs to do, it\u2019s to really rejuvenate that customer service branch.\u201d<\/p>\n<p><a href=\"https:\/\/montrealgazette.com\/business\/air-canada-new-ceo-anko-van-der-werff-speaks-french\/mailto:jawilson@postmedia.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jawilson@postmedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Anko Van der Werff will replace Michael Rousseau as Air Canada\u2019s CEO, the airline announced Wednesday, promising its&hellip;\n","protected":false},"author":2,"featured_media":789471,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48],"class_list":["post-789470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ca","tag-canada"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/789470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=789470"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/789470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/789471"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=789470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=789470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=789470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}