{"id":790738,"date":"2026-07-09T15:01:08","date_gmt":"2026-07-09T15:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/790738\/"},"modified":"2026-07-09T15:01:08","modified_gmt":"2026-07-09T15:01:08","slug":"how-leading-irish-prospect-steven-cairns-is-making-social-media-work-for-him","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/790738\/","title":{"rendered":"How leading Irish prospect, Steven Cairns, is making social media work for him"},"content":{"rendered":"<p dir=\"ltr\">\u201cEven when I was an amateur, when I was like 12, 13, I used to make Flipagrams,\u201d he said. \u201cYou used to collab all these different bits of your fights, and I\u2019d put up the highlights of my fights, and I was buzzing, because for me, I just went in there, won a national title, now I want to show people what I\u2019ve done. And I kind of got a buzz off it when people texted me, they were like, \u2018Oh, that was really good, well done, unbelievable.\u2019 So since I was young, I used to post all the time. But when I turned 18, I realized that when I was over here, that being a pro is so much more than just boxing. It\u2019s a business, it\u2019s a brand that you\u2019re building. So what I was doing over here was set me up for now, pretty much when I\u2019m like, fighting for titles, stepping up where my brand is known, I can sell tickets, I can get sponsorships, stuff like that. But at the start, I remember I had like 6,000 followers, and I used to think, you know what, I\u2019m looking at people online, and they have fancy cars and this and that, and that\u2019s why they\u2019re blowing up, that\u2019s why people like them. So then you\u2019re getting pictures in front of cars, and you\u2019re trying to do that, and you\u2019re just like, why isn\u2019t it blowing up for me, what\u2019s happening?\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cEven when I was an amateur, when I was like 12, 13, I used to make Flipagrams,\u201d he&hellip;\n","protected":false},"author":2,"featured_media":790739,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[703,711,710,49,48,279235,82,279234],"class_list":["post-790738","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-boxing","tag-boxing-news","tag-boxingscene","tag-ca","tag-canada","tag-social-media-boxing","tag-sports","tag-steven-cairns"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/790738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=790738"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/790738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/790739"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=790738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=790738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=790738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}