{"id":793595,"date":"2026-07-10T21:06:16","date_gmt":"2026-07-10T21:06:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/793595\/"},"modified":"2026-07-10T21:06:16","modified_gmt":"2026-07-10T21:06:16","slug":"how-canadas-boycott-of-u-s-alcohol-is-impacting-california","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/793595\/","title":{"rendered":"How Canada&#8217;s boycott of U.S. alcohol is impacting California"},"content":{"rendered":"<p class=\"c-paragraph\">A Democratic U.S. Senator has taken to social media to urge Canada to reconsider its boycott on American alcohol, specifically wine from California.<\/p>\n<p class=\"c-paragraph\">In a post on X, California Senator Adam Schiff said that the \u201cboycott of California wine is causing devastating harm to winegrowers.\u201d<\/p>\n<p class=\"c-paragraph\">Last month, Schiff <a href=\"https:\/\/www.schiff.senate.gov\/wp-content\/uploads\/2026\/07\/QuebecWineLetter.pdf\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.schiff.senate.gov\/wp-content\/uploads\/2026\/07\/QuebecWineLetter.pdf\">sent a letter<\/a> to Quebec Premier Christine Fr\u00e9chette, asking her to reconsider the boycott in the province.<\/p>\n<p class=\"c-paragraph\">\u201cQu\u00e9bec consumers have historically enjoyed access to a wide variety of American wines, and their absence limits choice in the marketplace, while cutting off a $434 million market,\u201d he wrote. \u201cUnfortunately, the restriction on American wine has had damaging consequences for regional consumers, businesses, and producers who have no influence over national policies.\u201d<\/p>\n<p class=\"c-paragraph\">He added that reopening the market to American wine would \u201crestore consumer choice and signal a commitment to restoring fair and balanced trade for Qu\u00e9becois consumers and American wineries who have no connection to the underlying trade disputes.\u201d<\/p>\n<p class=\"c-paragraph\">In her response, Fr\u00e9chette stood firm on the boycott measures.<\/p>\n<p class=\"c-paragraph\">\u201cIn the context of the ongoing trade war, the Premier continues to defend Quebec\u2019s economic interests,\u201d she said. \u201cThis measure will remain in effect as long as the United States maintains these unjustified tariffs. Our government will re-evaluate its position when the American administration reverses these measures.\u201d<\/p>\n<p class=\"c-paragraph\">According to the <a href=\"https:\/\/www.schiff.senate.gov\/wp-content\/uploads\/2026\/07\/QuebecWineLetter.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Wine Institute<\/a>, there was a 78 per cent drop in U.S. wine exports to Canada between 2024 and 2025. <\/p>\n<p class=\"c-paragraph\">Provincial boycotts of American alcohol come amid an ongoing trade war that began after U.S. President Donald Trump imposed hefty tariffs on Canadian goods early last year. <\/p>\n<p class=\"c-paragraph\">The united stand to take American booze off the shelves of Canadian liquor stores has had a notable impact south of the border.<\/p>\n<p class=\"c-paragraph\">Sale of U.S. spirits in Canada <a href=\"https:\/\/www.ctvnews.ca\/world\/trumps-tariffs\/article\/canadian-boycott-of-us-spirits-hurts-broader-alcohol-sales-trade-group-says\/\" rel=\"nofollow noopener\" target=\"_blank\">were reported to have dropped <\/a>66.3 per cent between March 5, 2025, when provinces announced they would stop carrying the products in retail stores, and the end of April, 2025, according to an analysis by Spirits Canada. <\/p>\n<p class=\"c-paragraph\">Meanwhile, some <a href=\"https:\/\/www.ctvnews.ca\/world\/trumps-tariffs\/article\/our-vodka-sales-are-up-100-distiller-says-as-american-booze-bans-remain\/\" rel=\"nofollow noopener\" target=\"_blank\">Canadian distillers<\/a> are experiencing a major spike in sales. Oakville, Ont.\u2019s Maverick Distillery told CTV News in April that vodka sales were up 100 per cent at the LCBO, while whiskey sales were up 300 per cent.<\/p>\n<p class=\"c-paragraph\">\u201cWe\u2019re seeing unbelievable growth and the push to buy Canadian products is a real thing,\u201d said Maverick Distillery CEO Craig Peters.<\/p>\n","protected":false},"excerpt":{"rendered":"A Democratic U.S. Senator has taken to social media to urge Canada to reconsider its boycott on American&hellip;\n","protected":false},"author":2,"featured_media":793596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[712,49,48,295,66],"class_list":["post-793595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-apple-news","tag-ca","tag-canada","tag-environment","tag-science"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/793595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=793595"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/793595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/793596"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=793595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=793595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=793595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}