{"id":794199,"date":"2026-07-11T03:39:39","date_gmt":"2026-07-11T03:39:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/794199\/"},"modified":"2026-07-11T03:39:39","modified_gmt":"2026-07-11T03:39:39","slug":"more-americans-than-ever-are-launching-businesses-these-6-marketing-moves-will-separate-winners-from-everyone-else","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/794199\/","title":{"rendered":"More Americans Than Ever Are Launching Businesses. These 6 Marketing Moves Will Separate Winners From Everyone Else"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Here\u2019s a stat that stopped me. According to the QuickBooks 2026 Entrepreneurship Trends Survey, 33 percent of U.S. adults plan to start a business or <a href=\"https:\/\/www.inc.com\/chris-morris\/7-highest-paying-side-hustles-for-2026\/91306200\" data-internallinksmanager029f6b8e52c=\"51\" title=\"side hustles\" rel=\"nofollow noopener\" target=\"_blank\">side hustle<\/a> in the next 12 months. That\u2019s a 94 percent jump from last year. And 57 percent say they\u2019ll launch even if economic conditions aren\u2019t ideal.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.inc.com\/amaya-nichole\/nasdaq-data-just-revealed-surprising-truth-behind-recent-surge-new-solo-businesses\/91360544\" rel=\"nofollow noopener\" target=\"_blank\">Business formations<\/a> are hitting record or near-record numbers in 2026. The window is open. The energy is real. And so is the problem\u2014more new businesses mean more noise, more competition, and more crowded inboxes than we\u2019ve seen in years.<\/p>\n<p class=\"wp-block-paragraph\">If you\u2019re one of those new founders, standing out isn\u2019t a bonus. It\u2019s the difference between thriving and struggling in your first 12 to 18 months\u2014a window where small businesses already fail at high rates.<\/p>\n<p class=\"wp-block-paragraph\">Here\u2019s how this surge is different from previous ones. Customers are more selective with their money than they\u2019ve been in a decade. Look at your own spending for proof. I\u2019m shopping around more than I used to, and asking whether I actually need each thing I buy. Your customers are doing the same.<\/p>\n<p>An Inc.com Featured Presentation<\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, many founders are launching with strong products and weak <a href=\"https:\/\/www.inc.com\/marketing\" data-internallinksmanager029f6b8e52c=\"13\" title=\"Marketing\" rel=\"nofollow noopener\" target=\"_blank\">marketing<\/a>. And the old \u201cbuild it and they will come\u201d line stops being charming the second you realize 10 of your peers built the same thing this quarter.<\/p>\n<p class=\"wp-block-paragraph\">In this environment, your marketing is your competitive advantage. Not your product. Not your price. The way you get visible, build trust, and make the decision easy is what determines whether you make it.<\/p>\n<p class=\"wp-block-paragraph\">Having a good offer isn\u2019t enough anymore. The founders who win in 2026 are the ones who get visible fast, build trust faster than their competitors, and make it almost effortless for customers to choose them over the growing pile of alternatives. Marketing isn\u2019t something you do after you launch\u2014it decides whether you survive the first year.<\/p>\n<p>Expand to continue reading \u2193<\/p>\n","protected":false},"excerpt":{"rendered":"Here\u2019s a stat that stopped me. According to the QuickBooks 2026 Entrepreneurship Trends Survey, 33 percent of U.S.&hellip;\n","protected":false},"author":2,"featured_media":794200,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[146,45,49,48,137,142],"class_list":["post-794199","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-branding","tag-business","tag-ca","tag-canada","tag-entrepreneurship","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/794199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=794199"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/794199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/794200"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=794199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=794199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=794199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}