{"id":794947,"date":"2026-07-11T11:55:09","date_gmt":"2026-07-11T11:55:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/794947\/"},"modified":"2026-07-11T11:55:09","modified_gmt":"2026-07-11T11:55:09","slug":"meta-turns-off-the-instagram-feature-that-let-users-make-ai-deepfakes-of-public-accounts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/794947\/","title":{"rendered":"Meta turns off the Instagram feature that let users make AI deepfakes of public accounts"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner\u2019s permission.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cEarlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,\u201d Meta says in an update to <a href=\"https:\/\/about.fb.com\/news\/2026\/07\/introducing-muse-image-meta-ai\/\" rel=\"nofollow noopener\" target=\"_blank\">a blog post<\/a> about its new Muse Image AI model. \u201cOur intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We\u2019ve heard the feedback that this feature missed the mark, so it\u2019s no longer available.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Meta did let you opt out by <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/962998\/you-can-and-should-opt-out-of-letting-people-use-your-instagram-posts-with-metas-ai\" rel=\"nofollow noopener\" target=\"_blank\">digging through settings<\/a> before turning off the feature entirely, but the feature still drew major criticism.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cNot only does this obviously erode our rights to our own likeness\u2026 but it is an obvious tool for #sextortion and other scammers!\u201d Haley McNamara, executive director and chief strategy officer of the National Center on Sexual Exploitation, <a href=\"https:\/\/x.com\/HaleyMcNamara\/status\/2075571076839649479\" rel=\"nofollow\">said earlier on Friday<\/a>. \u201cPursuing high-risk design &amp; then putting the onus on individuals to jump through hoops to opt out is unacceptable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI&hellip;\n","protected":false},"author":2,"featured_media":794948,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[62,45,49,48,5472,281,44,64],"class_list":["post-794947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-ai","tag-business","tag-ca","tag-canada","tag-instagram","tag-meta","tag-news","tag-tech"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/794947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=794947"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/794947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/794948"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=794947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=794947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=794947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}