By Amy Tennery<\/p>\n
NEW YORK, July 16 (Reuters) \u2013 The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke \u200bLouis Vuitton trunk, with the French luxury \u200cfashion house once again entrusted with designing the carry case for the most coveted prize in soccer.<\/p>\n
The trunk features a golden V for \u201cVictory\u201d \u2013 and \u201cVuitton\u201d \u2013 across the front, with the brand\u2019s \u200crecognisable \u200bmonogram pattern and gold-plated brass \u2060corner protectors.<\/p>\n
The interior is \u2060lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA.<\/p>\n
It is the fifth successive occasion in which the French \u200bcompany has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 \u2060and 2022 tournaments.<\/p>\n
\u201cFor over a \u2060decade, Louis Vuitton and FIFA have shared \u200ban unwavering commitment to excellence, bound by a shared \u200bbelief in sport\u2019s power to inspire and bring \u200cpeople together,\u201d Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.<\/p>\n
Luxury brands have long staked out their territory in professional sport, with Tiffany & Co. \u2060crafting the prize awarded to the Super Bowl champion \u2014 now known as the Vince Lombardi Trophy \u2014 since the first \u2060edition in 1967.<\/p>\n
Louis \u200cVuitton also crafts bespoke luxury trophy \u2060trunks for major Grand Prix circuits \u200bunder \u200ca 10-year deal with Formula 1.<\/p>\n
But there \u200bis only \u2060one trophy for the quadrennial global showpiece \u2013 the prize typically resides at the FIFA Museum in Zurich \u2013 making the chance to design its bespoke luggage a particular honour.<\/p>\n
(Reporting by Amy Tennery in New York, editing \u200bby Pritha Sarkar)<\/p>\n","protected":false},"excerpt":{"rendered":"By Amy Tennery NEW YORK, July 16 (Reuters) \u2013 The World Cup trophy will be transported to the…\n","protected":false},"author":2,"featured_media":806065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82],"class_list":["post-806064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/806064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=806064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/806064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/806065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=806064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=806064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=806064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}