{"id":807968,"date":"2026-07-17T14:03:09","date_gmt":"2026-07-17T14:03:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/807968\/"},"modified":"2026-07-17T14:03:09","modified_gmt":"2026-07-17T14:03:09","slug":"from-jeremy-allen-white-to-connor-storrie-guys-are-embracing-their-natural-curls","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/807968\/","title":{"rendered":"From Jeremy Allen White to Connor Storrie, guys are embracing their natural curls"},"content":{"rendered":"

Open this photo in gallery:<\/a><\/p>\n

Jeremy Allen White attends FX’s “The Bear” Final Family Meal Event at Nine Orchard on June 15 in New York City.Theo Wargo\/Getty Images<\/p>\n

In April, KC Fee won Groomer of the Year at the Hollywood Beauty Awards in Los Angeles, an honour presented to her by her client, actor Jeremy Allen White. <\/p>\n

\u201cI thanked his head of hair in my speech because it\u2019s a huge part of the reason why I was standing up there,\u201d she said. <\/p>\n

Fee first met White at the Toronto Film Festival in 2018, back when he wore his hair short. The two reconnected in 2022 for the premiere of HBO\u2019s The Bear, which required White to grow his hair out and wear his natural curls. <\/p>\n

Since then, Fee has been instrumental in White\u2019s red carpet appearances, with the actor\u2019s loose, undone curls becoming a key part of his image. (Those curls featured prominently in his viral 2024 Calvin Klein underwear ad.)<\/p>\n

It wasn\u2019t long before other members of Hollywood\u2019s new guard of leading men were flaunting their own curls and waves, from Timoth\u00e9e Chalamet to Jacob Elordi. More recently, Heated Rivalry\u2019s Connor Storrie and Off Campus\u2019s Belmont Cameli have leaned into their natural textures. Guys from their teens into their 30s are even getting perms<\/a>, Fee added.<\/p>\n

Open this photo in gallery:<\/a><\/p>\n

Belmont Cameli is one of the younger stars embracing his natural curls.Chris Pizzello\/The Associated Press<\/p>\n

\u201cJeremy was at the forefront of this movement,\u201d she said. \u201cAnd it was the way The Bear exploded into pop culture.\u201d <\/p>\n

To style White\u2019s curls, Fee begins by applying Roz Milk Hair Serum, which adds hydration and controls frizz, on damp hair. \u201cI never use a brush,\u201d she said, instead using her fingers to twist and pull the curls into shape. She then dries them with a diffuser. Once the hair is 75 per cent dry, she adds Roz Evergreen Style Cream to hold everything in place. <\/p>\n

Fee described the finished look as effortlessly chic and cool. In that respect, curly hair on men has been rebranded. No longer seen as nerdy or comical, curls are now read as sexy and desirable. <\/p>\n

The preference to keep one\u2019s natural curls is something Ian Russell, a Toronto-based hair artist, has clocked in the last few years. <\/p>\n

\u201cClients would previously request that I eradicate the texture, and now it\u2019s completely shifted to the other side,\u201d he said. \u201cWith some of them, it\u2019s a very quick shift. With others, it\u2019s more of a curiosity.\u201d <\/p>\n

From mullets to shags, men are experimenting with longer locks<\/a><\/p>\n

Russell attributed this change to increased representation in pop culture as well as to the pandemic. \u201cI think it was a really strong lean into that, \u2018What am I doing? Why am I spending so much money or so much time?\u2019\u201d he said. \u201cI feel like it really encouraged everyone to just be more themselves.\u201d<\/p>\n

It was an ideal moment for the launch of Wavy, the L.A.-based men\u2019s curly hair product line started by brothers Eyal and Ariel Booker in 2023. Growing up in the late 1990s and early 2000s, Eyal said the pair had no role models who embraced their curls, so they would flatiron their hair every morning before school.<\/p>\n

In 2018, Eyal appeared on the British reality show Love Island and was soon inundated with messages on social media from other curly-haired men who wanted to know what products he used. Everything in his arsenal was targeted at women, which he admitted he was embarrassed to share at the time. <\/p>\n

\u201cIt sparked this idea: What if we try to simplify the curly hair process?\u201d he said. \u201cInstead of doing a leave-in conditioner, a curl cream, a gel, a spray, we narrow it down to a product that can do a lot of these things and be the starter for guys trying to embrace their curls?\u201d <\/p>\n

Open this photo in gallery:<\/a><\/p>\n

Eyal Booker and Ariel Booker accept the Emerging Track Award for Wavy during The Business of Beauty Global Forum 2026 at Stanly Ranch on June 25 in Napa, California.Monica Schipper\/Getty Images<\/p>\n

The result is the brand\u2019s hero product, Everyday Curl Cr\u00e8me, which was an Amazon\u2019s best-selling curl cream at its launch. \u201cI don\u2019t think we realized how good the timing could have been,\u201d Eyal said.<\/p>\n

For men trying to get a handle on managing their curls, both Eyal and Fee believe finding the right person to cut them is the first priority. \u201cCurls bounce,\u201d said Eyal, \u201cso when you get your hair cut wet and they cut a lot off, it just bounces up and retracts, and then you\u2019re screwed. So go to somebody that knows what they\u2019re doing.\u201d <\/p>\n

He also advised men to figure out their curl type, whether it\u2019s wavy, curly or coily. That will inform how often to shampoo, as overdoing it strips the scalp of its natural oils. \u201cIt creates a ton of frizz, and those oils add texture to your hair,\u201d he said. <\/p>\n

Lastly, it\u2019s important to find the right products. \u201cEveryone\u2019s curly hair is a journey, and it takes time,\u201d said Eyal.<\/p>\n

The process will likely involve some trial and error, Russell added. \u201cIt\u2019s one of those cases where one thing that works for one person will not work for another, so try different combinations out.\u201d The simplest approach is shampoo, conditioner and a curl cream or lotion, he said, but you can also try adding a leave-in conditioner, an oil to lock in moisture and a gel that holds the curls in a firm \u2018shell.\u2019<\/p>\n

Ultimately, learning how to work with what the hair wants to do on its own is a good investment. \u201cI think it\u2019s wonderful for hair,\u201d said Russell. \u201cBut I think it\u2019s also indicative of a broader notion: People are just more willing to explore themselves. They are as nature intended.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Jeremy Allen White attends FX’s “The Bear” Final Family Meal Event at Nine…\n","protected":false},"author":2,"featured_media":807969,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[49,48,361,75,2922],"class_list":["post-807968","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-ca","tag-canada","tag-celebrities","tag-entertainment","tag-noastack"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/807968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=807968"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/807968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/807969"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=807968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=807968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=807968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}