{"id":809703,"date":"2026-07-18T08:23:26","date_gmt":"2026-07-18T08:23:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/809703\/"},"modified":"2026-07-18T08:23:26","modified_gmt":"2026-07-18T08:23:26","slug":"mankind-ad-campaign-cricketer-bhuvneshwar-kumar-promotes-vegetarian-nutrition-in-new-mankind-pharma-campaign-etbrandequity","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/809703\/","title":{"rendered":"Mankind Ad Campaign: Cricketer Bhuvneshwar Kumar Promotes Vegetarian Nutrition in New Mankind Pharma Campaign, ETBrandEquity"},"content":{"rendered":"<p>                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/132460882.cms.png\" captionrendered=\"1\" alt=\"Bhuvneshwar Kumar in new ad\"\/>Bhuvneshwar Kumar in new adMankind Pharma&#8217;s pure-veg multivitamin, HealthOK, has launched a new digital influencer campaign featuring Indian cricketer Bhuvneshwar Kumar. Built around the line &#8220;Dikhawa Nahi. Karke Dikhaye,&#8221; the campaign makes a simple case: trust is earned by what you do, not what you say.<\/p>\n<p>As a vegetarian, Kumar understands that people following a vegetarian diet may not always get adequate amounts of certain essential vitamins through food alone. As someone who prioritises his health and performance, he supplements his daily nutrition with multivitamin.<\/p>\n<p>Through this campaign, the brand reinforces a simple message: <a id=\"22804056\" type=\"General\" weightage=\"20\" keywordseo=\"vegetarian-nutrition\" source=\"Orion\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/vegetarian+nutrition\" rel=\"nofollow noopener\" target=\"_blank\">vegetarian nutrition<\/a> can be complemented with the right supplementation, helping people stay active and energized every day.<\/p>\n<p>Speaking about the association, Kumar said, \u201cI&#8217;ve always believed that trust is built through consistency and performance. That&#8217;s what this campaign stands for. \u201d<\/p>\n<p>Commenting on the campaign, Joy Chatterjee, vice president and head of sales and marketing, Mankind Consumer Products Pvt, said, \u201cOur digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently.\u201d<\/p>\n<p>Aneesh Gautam, co-founder and director talent, LegaXy, said, &#8220;We believe the right brand collaborations are built through values and long term vision. We\u2019re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together.\u201d<\/p>\n<p>The campaign will be amplified across Instagram, YouTube, Facebook and other digital platforms.<\/p>\n<p>Link to the campaign:<\/p>\n<p>                                    Published On Jul 17, 2026 at 05:32 PM IST<\/p>\n<p>\n                Join the community of 2M+ industry professionals.<br \/>\n                Subscribe to Newsletter to get latest insights &amp; analysis in your inbox.\n            <\/p>\n<p>                    All about ETBrandEquity industry right on your smartphone! <\/p>\n<p>                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/brandequity_barcode.png\" alt=\"\"\/>                        <\/p>\n","protected":false},"excerpt":{"rendered":"Bhuvneshwar Kumar in new adMankind Pharma&#8217;s pure-veg multivitamin, HealthOK, has launched a new digital influencer campaign featuring Indian&hellip;\n","protected":false},"author":2,"featured_media":809704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[6488,284160,284156,49,48,284158,84,284157,284159,284155,395,163123],"class_list":["post-809703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-advertising","tag-aneesh-gautam-statement","tag-bhuvaneshwar-kumar-ad","tag-ca","tag-canada","tag-dikhawa-nahi-karke-dikhaye-campaign","tag-health","tag-healthok-multivitamin-tablets","tag-joy-chatterjee-statement","tag-mankind-ad-campaign","tag-nutrition","tag-vegetarian-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/809703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=809703"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/809703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/809704"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=809703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=809703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=809703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}