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Toronto’s mayor is introducing a motion to ban surveillance pricing for groceries and other essentials, a practice where businesses adjust what they charge customers based on their personal data.<\/p>\n
“No one should have a different price based on who you are,” Chow said at a news conference before Tuesday’s executive committee meeting at city hall. “That\u2019s just not fair.”<\/p>\n
Chow moved to direct city staff to look for all possible ways Toronto can “ban and regulate surveillance pricing that increases prices on groceries, including those sold online and delivered within the city,” and report back next year.<\/p>\n
“We will fight the rising costs of groceries and protect Torontonians from being gouged by corporate giants looking to maximize their profit on the backs of regular people,” she said, adding that many Torontonians are already struggling to afford the cost of living.<\/p>\n
Coun. Alejandra Bravo, who seconded Chow’s motion, said using consumer data to maximize the profit companies can extract from each individual customer is “predatory pricing.” <\/p>\n
Premier against ban, says free market keeps costs low<\/p>\n