{"id":816743,"date":"2026-07-21T16:58:17","date_gmt":"2026-07-21T16:58:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/816743\/"},"modified":"2026-07-21T16:58:17","modified_gmt":"2026-07-21T16:58:17","slug":"adidas-unveils-3-collections-for-2026-u-s-tennis-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/816743\/","title":{"rendered":"Adidas Unveils 3 Collections for 2026 U.S. Tennis Season"},"content":{"rendered":"<p id=\"inline-text-0\" class=\"mt-[18px] md:mt-0 mb-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"58\">Adidas continues to distance itself from every other major brand in tennis. Most sportswear companies are lucky to formulate a coherent marketing strategy ahead of the Majors, but adidas has already unveiled three apparel collections for the upcoming North American hard court swing.<\/p>\n<p id=\"inline-text-1\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"5b\">While I was disappointed in the letdown in the <a href=\"https:\/\/www.si.com\/onsi\/serve\/style\/adidas-london-collection-is-a-letdown-for-wimbledon\" rel=\"nofollow noopener\" target=\"_blank\">adidas London Collection<\/a> this year, the brand has more than made up for it. Fans have been treated to a splashy photo shoot featuring top-ranked players and rising stars (accompanied by a <a href=\"https:\/\/www.instagram.com\/p\/DbBUcpZMmIN\/\" rel=\"nofollow noopener\" target=\"_blank\">slick social media<\/a> campaign). Below is a breakdown of the three new collections.<\/p>\n<p>New York Collection<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2fc5nyqgqgpjavkf.jpg\" alt=\"Felix Auger-Aliassime models the adidas New York Collection.\" title=\"Felix Auger-Aliassime models the adidas New York Collection.\" width=\"360\" height=\"480\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"5o\"\/><\/p>\n<p>Felix Auger-Aliassime for the adidas New York Collection. | adidas<\/p>\n<p id=\"inline-text-4\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"5s\">The 22-piece New York Collection (for the 2026 U.S. Open) channels the bold spirit of 1990s New York City. This is a strong departure from last year&#8217;s <a href=\"https:\/\/www.si.com\/onsi\/serve\/style\/adidas-serves-fresh-collection-y-3-2025-us-open\" rel=\"nofollow noopener\" target=\"_blank\">futuristic Y-3 collection<\/a>. It draws influence from the era&#8217;s nightlife, fashion, and sporting culture. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2fh3n4va4j7e7f8y.jpg\" alt=\"Iva Jovic models the adidas New York Collection.\" title=\"Iva Jovic models the adidas New York Collection.\" width=\"360\" height=\"203\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"62\"\/><\/p>\n<p>Iva Jovic for the adidas New York Collection. | adidas<\/p>\n<p id=\"inline-text-6\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"66\">Designed in a palette of white, distilled pink, and maroon, the collection introduces satin and lace fabrication alongside expressive silhouettes, including cut-outs, oversized tees, and bubble skirts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2gaf45gx0t3cgbw7.jpg\" alt=\"Jessica Pegula models the adidas New York Collection.\" title=\"Jessica Pegula models the adidas New York Collection.\" width=\"360\" height=\"480\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"6g\"\/><\/p>\n<p>Jessica Pegula for the adidas New York Collection. | adidas<\/p>\n<p id=\"inline-text-8\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6k\">Key pieces include the CLIMACOOL Lace Crop T-Shirt and Dress Pro. They both feature rose lace detailing inspired by the iconic lace bodysuit worn by the track-and-field icon Florence Griffith Joyner (aka &#8220;Flo Jo&#8221;).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2j4xxb3n0jcgbwjz.jpg\" alt=\"Karolina Muchova models the adidas New York Collection.\" title=\"Karolina Muchova models the adidas New York Collection.\" width=\"360\" height=\"240\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"6u\"\/><\/p>\n<p>Karolina Muchova for the adidas New York Collection. | adidas<\/p>\n<p id=\"inline-text-10\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6y\">Top players like Alexander Zverev, Felix Auger-Aliassime, Jessica Pegula, Iva Jovic, and Elina Svitolina will headline the capsule. It will be available to consumers on <a href=\"https:\/\/www.adidas.com\/us\" rel=\"nofollow noopener\" target=\"_blank\">adidas.com<\/a> and with select retailers from August 1.<\/p>\n<p>Beyond the Baseline Collection<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2fx5jer9bck5w966.jpg\" alt=\"Alexander Zverev models the adidas Beyond the Baseline Collection.\" title=\"Alexander Zverev models the adidas Beyond the Baseline Collection.\" width=\"360\" height=\"480\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"7b\"\/><\/p>\n<p>Alexander Zverev for the adidas Beyond the Baseline Collection. | adidas<\/p>\n<p id=\"inline-text-13\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"7f\">The adidas Beyond the Baseline collection puts a contemporary twist on Y2K tennis park fashion and culture. It is designed for both lifestyle and performance. WTA players get women&#8217;s baby tees and strappy dresses referencing early 2000s styling, while ATP players rock men&#8217;s button tees with chest pockets and basketball-inspired mesh shorts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2gcxwwha5gne9yaa.jpg\" alt=\"Elina Svitolina models the adidas Beyond the Baseline Collection.\" title=\"Elina Svitolina models the adidas Beyond the Baseline Collection.\" width=\"360\" height=\"480\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"7p\"\/><\/p>\n<p>Elina Svitolina for the adidas Beyond the Baseline Collection. | adidas<\/p>\n<p id=\"inline-text-15\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"7t\">Adidas did not specify which players or tournament will get the Beyond the Baseline Collection, but it will be available to buy on <a href=\"https:\/\/www.adidas.com\/us\/tennis\" rel=\"nofollow noopener\" target=\"_blank\">adidas.com<\/a> and via the adidas app.<\/p>\n<p>The Classics Collection<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2f4x7y6r3k1gxwc2.jpg\" alt=\"Wang Xinyu models the adidas Classics Collection.\" title=\"Wang Xinyu models the adidas Classics Collection.\" width=\"0\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"86\"\/><\/p>\n<p>Wang Xinyu for the adidas Classics Collection. | adidas<\/p>\n<p id=\"inline-text-18\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"8a\">Interestingly, adidas is completing the seasonal line-up with the Classics Collection. It draws directly from adidas&#8217; tennis archive, reinterpreting heritage design codes through a modern lens. It will feature traditional white color blocking complemented by maroon and distilled pink accents. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/01ky2j81fcy29xvmxzmg.jpg\" alt=\"Felix Auger-Aliassime models the adidas Classics Collection.\" title=\"Felix Auger-Aliassime models the adidas Classics Collection.\" width=\"360\" height=\"480\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"8k\"\/><\/p>\n<p>Felix Auger-Aliassime for the adidas Classics Collection. | adidas<\/p>\n<p id=\"inline-text-20\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"8o\">Pieces include the Classics Polo, Classics T-Shirt, and Classics Dress. The heritage design brings back the iconic Trefoil logo. Sadly, there are only two campaign pictures at this time, but the Classics Collection will be available for purchase on <a href=\"https:\/\/www.adidas.com\/us\/tennis?grid=true&amp;sort=newest-to-oldest\" rel=\"nofollow noopener\" target=\"_blank\">adidas.com<\/a> and via the adidas app.<\/p>\n<p id=\"inline-text-21\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"8r\">Just as fans crave competition on the court, we need brands to battle. Maybe Adidas hitting three straight aces with its 2026 U.S. Tennis Season collections will wake up Nike. Stay locked into Sports Illustrated&#8217;s\u00a0Serve On SI\u00a0for all of your tennis news from the court and beyond.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"\" src=\"https:\/\/assets.minutemediacdn.com\/platform\/google_discover_icon.svg\" class=\"shrink-0\"\/>Add us as a preferred source on Google<a aria-label=\"Follow si.com on Google News\" href=\"https:\/\/www.google.com\/preferences\/source?q=si.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"flex h-[30px] w-[30px] shrink-0 items-center justify-center rounded-full bg-primary font-group-large text-sm font-medium text-white transition-colors hover:bg-secondary focus:bg-secondary md:w-auto md:gap-2.5 md:px-4 md:py-[5px]\">Follow<\/a><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Adidas continues to distance itself from every other major brand in tennis. Most sportswear companies are lucky to&hellip;\n","protected":false},"author":2,"featured_media":816744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-816743","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/816743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=816743"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/816743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/816744"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=816743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=816743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=816743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}