{"id":827604,"date":"2026-07-26T17:59:16","date_gmt":"2026-07-26T17:59:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/827604\/"},"modified":"2026-07-26T17:59:16","modified_gmt":"2026-07-26T17:59:16","slug":"how-a-scooter-and-a-slogan-made-a-regina-business-go-viral","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/827604\/","title":{"rendered":"How a scooter and a slogan made a Regina business go viral"},"content":{"rendered":"

\"Text<\/p>\n

Listen to this article<\/p>\n

Estimated 4 minutes<\/p>\n

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.<\/p>\n

The world is turning its eyes to Regina, Sask., and it\u2019s all thanks to ice cream and humour.<\/p>\n

Elle\u2019s Caf\u00e9, an ice cream shop in the city’s Cathedral neighbourhood, is getting visitors from all over the world after its social media posts went viral.<\/p>\n

\u201cIt’s just honestly like an astonishing honour for us,\u201d said owner Elle Grzeda.<\/p>\n

\u201cIt’s bigger than my dreams could have dreamt.\u201d<\/p>\n

Elle\u2019s Caf\u00e9 has been open since 2020. For many, it’s a great place to enjoy a dessert in summer.<\/p>\n

In early spring this year, Regina had some cold and snowy days. The city’s e-scooters were available, but people couldn’t use them because they were covered in snow.<\/p>\n

That gave Grzeda an idea for a video.<\/p>\n

WATCH | How a Regina ice cream shop became a worldwide sensation:\"\"<\/p>\n

How a Regina ice cream shop became a worldwide sensation<\/p>\n

A Regina ice cream shop has become a global sensation after going viral online. Now, visitors from around the world are making the trip to Elle’s Cafe for a sweet treat.<\/p>\n

\u201cI thought it would be hilarious if I went and stood in front of the scooter with an ice cream cone and told everyone it was a beautiful day in Regina, SK,\u201d she says.<\/p>\n

The shop’s TikTok account blew up.<\/p>\n

Laura Nann, who is originally from Manitoba but now lives in Germany, said she was planning a road trip around Canada when she stumbled upon the Elle’s Caf\u00e9 videos and immediately knew she had to go there.<\/p>\n

\u201cI was obsessed with the videos, just couldn’t stop looking at them. So we knew that we had to make a stop,\u201d Nann said.<\/p>\n

\u201cI think that it’s just so pure. [Grzeda] looks like she has the best time,\u201d she said. \u201cShe\u2019s iconic.\u201d<\/p>\n

\"ALaura Nann and her family live in Germany. They added a Regina stop to their road trip in Canada to visit Elle’s Caf\u00e9. (Submitted by Laura Nann)<\/p>\n

The videos reached the screens of an Alberta-based band called Calling all Captains. Lead singer Luc Gaffwood said he became a fan when he saw the first one.<\/p>\n

\u201cPeople want authenticity. People just want to meet the real you, soul to soul, even through a video. That’s great,\u201d he said.<\/p>\n

When the band visited Regina for a performance, Gaffwood added the now-iconic slogan “I\u2019m Elle from Elle’s Caf\u00e9. It’s a beautiful day here in Regina, SK” as an intro.<\/p>\n

\u201cI love the energy. I love Regina. I love how y’all have your own, like, celebrity for real. So it’s just kind of, give a nod to the stuff that I enjoy about the city, on stage,\u201d he said.<\/p>\n

Gaffwood and band guitarist Connor Dawkins took a little detour and visited Elle\u2019s just before they had to go on stage.<\/p>\n

\u201cThe line was huge. I remember we pulled up there and I was like, this is amazing, good for Elle, the business is booming,\u201d Gaffwood said.<\/p>\n

Grzeda said she can\u2019t believe the response and she feels blessed.\u00a0<\/p>\n

\"AElle Grzeda, owner of Elle’s caf\u00e9, says she feels blessed to receive people from all over the world. (Germain Wilson\/CBC)<\/p>\n

\u201cWhat really clicked for me, it was these people coming from the States and from these faraway places and they’re like, ‘We just came here for you and to see the Caf\u00e9,’\u201d she said.<\/p>\n

The store now has its own branded merchandise, so tourists can take something home with them after they visit.<\/p>\n

\u201cPeople may come for the ice cream, but it\u2019s the experience they remember,\u201d Tourism Saskatchewan said in a statement acknowledging the caf\u00e9’s role as a magnet for visitors. <\/p>\n

\u201cElle’s videos capture the warmth, authenticity, and genuine hospitality that people associate with Regina and Saskatchewan.\u201d<\/p>\n

Grzeda said she\u2019s moved when she hears people from all over the world are finding out about this city and her business.<\/p>\n

\u201cI still can’t believe the support and love we’ve been getting. It’s insane. We never expected it.”<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Estimated 4 minutes The audio version of this article is generated by AI-based technology.…\n","protected":false},"author":2,"featured_media":827605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,48,44],"class_list":["post-827604","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-ca","tag-canada","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/827604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=827604"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/827604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/827605"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=827604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=827604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=827604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}