TORONTO \u2014 Brand USA has maintained its trade, partner and PR messaging in Canada throughout the past year \u2013 and now the timing is right to re-enter Canada with a brand message, according to Brand USA\u2019s Chief Marketing Officer, Leah Chandler.<\/p>\n
\u201cWe\u2019ve conducted thorough research, both a quantitative study and focus groups across the market to gather relevant consumer insights and inform creative direction. This campaign will be a highly targeted digital effort, including static, animated, and video assets,\u201d said Chandler, in an update shared with Travelweek by Brand USA\u2019s Chris Heywood.<\/p>\n
The campaign is built around upper- and mid-funnel tactics and messaging, targeting those whose online behaviours suggest openness to visiting the U.S., added Chandler.<\/p>\n
The campaign will be announced this fall and will offer opportunities for partners to integrate into it, similar to the structure of America the Beautiful and American Originals.<\/p>\n","protected":false},"excerpt":{"rendered":"TORONTO \u2014 Brand USA has maintained its trade, partner and PR messaging in Canada throughout the past year…\n","protected":false},"author":2,"featured_media":829566,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[289792,49,48,131988,44],"class_list":["post-829565","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-brand-usa","tag-ca","tag-canada","tag-lead-story","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/829565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=829565"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/829565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/829566"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=829565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=829565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=829565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}