{"id":831483,"date":"2026-07-28T13:55:15","date_gmt":"2026-07-28T13:55:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/831483\/"},"modified":"2026-07-28T13:55:15","modified_gmt":"2026-07-28T13:55:15","slug":"we-femmes-riding-our-own-line","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/831483\/","title":{"rendered":"WE FEMMES. RIDING OUR OWN LINE."},"content":{"rendered":"

July 28 2026, 11:00 (CEST)<\/p>\n

CANYON\/\/SRAM riders launch We Femmes movement built on a single idea: every woman who rides brings someone who doesn\u2019t. It starts at the Tour de France Femmes avec Zwift.<\/p>\n

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Embargoed until 11:00 CEST, Tuesday 28th July 2026: Ten years ago, CANYON\/\/SRAM started with a point to prove: that an elite women\u2019s cycling team did not need to be an addendum to a men\u2019s one.<\/p>\n

Ten years on, CANYON\/\/SRAM is among the most popular, most successful and most recognised in the sport \u2013 the team rewrote the playbook of professional women’s team training, scouting, diversity and design \u2013 and reached the dizzying heights of a 2024 Tour de France Femmes avec Zwift win with Kasia Niewiadoma-Phinney.<\/p>\n

That point is settled. This is the next one. <\/p>\n

A new movement is launching. We Femmes. Backed by the riders and wider team at CANYON\/\/SRAM, launched at the biggest stage in women’s cycling, and championed by Canyon, SRAM, Zwift and Ryzon, amongst others. We Femmes is designed to elevate women\u2019s cycling to new levels of popularity and participation. Its aim is substantial and its ambition is long-lasting: to galvanise the next era of women\u2019s cycling. <\/p>\n

It has one central idea, and it is deliberately the simplest one available: If you ride, bring a woman who doesn\u2019t.<\/p>\n

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This is not intended to be an advertising campaign towards women. It is a chain of invitations between women. Behind almost everyone who started cycling is someone who has already been through it \u2013 We Femmes is built on that concept. <\/p>\n

Every We Femmes ride is open, free, and nobody gets dropped. It just asks you, as a rider, to do one thing: bring someone who doesn’t. And next year, that new rider can bring someone else who doesn’t.<\/p>\n

This goes far beyond wording on a jersey. We Femmes stands together with team partners like SRAM, Zwift and Ryzon, and highly successful movements, like Zwift’s Watch the Femmes, to bring thousands of community-level riders into the sport.<\/p>\n

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Canyon is committing to bringing a minimum of 1,000 women a year to We Femmes rides and events, every year, for ten years.<\/p>\n

With each rider bringing a new rider with them, cumulatively, those numbers add up quickly. But we are not claiming a target beyond what we can control. We are claiming a method, and we will publish how many riders we’ve attracted and how many have engaged meaningfully with the We Femmes movement.<\/p>\n

From the top of the world \u2013 or at least the top of Alpe d\u2019Huez \u2013 to grassroots levels, CANYON\/\/SRAM has already inspired a generation.<\/p>\n

Kasia’s victory in yellow: CANYON\/\/SRAM rolled up to stage five of the 2024 Tour de France Femmes avec Zwift with a custom-painted Aeroad in yellow. Along with matching yellow helmet, glasses, bottles, bar tape, even yellow tape over the radio earpiece. An inspiration and a celebration for an incredible rider who went on inspire millions of women around the world after her 2024 overall victory.
\nCANYON\/\/SRAM Generation, the development team that has taken riders into the professional peloton by routes that did not previously exist \u2014 among them Sophie Alisch, who arrived from professional boxing, and Tsige Kahsay Kiros, who made the journey from Ethiopian cycling to the professional European racing circuit.
\nDr. Nina Linnert, team doctor for CANYON\/\/SRAM has spent years supporting riders in taking advantage of the different phases of the menstrual cycle for training and racing, replacing male performance templates with programmes created specifically for women.
\nThe team’s kit. Over 10 years frequently cited as the best kit in the peloton for its stunningly disruptive design. And now new for 2026, produced by new team partner RYZON, on sale in women\u2019s and men\u2019s sizes, it comes with the philosophy: If you ride, you belong. The CANYON\/\/SRAM Tour de France Femmes avec Zwift jersey is the first place the We Femmes campaign will appear, making its debut on television screens worldwide.
\nCanyon rides. Ambassador or employee-led. Arranged by women, open to anyone, already rolling. At events, stores or Canyon service centres around the world. <\/p>\n

Now it\u2019s time to inspire the next generation. <\/p>\n

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\u201cWomen\u2019s cycling has developed in leaps and bounds since I first started racing. It has evolved from a largely male-dominated space into a sport where women have a much greater spotlight on the professional stage, giving us the opportunity to be seen and inspire others. At the same time, we\u2019re seeing more initiatives that make cycling more welcoming at a community level, encouraging more women to get involved and creating a pathway towards the professional side of the sport. <\/p>\n

“CANYON\/\/SRAM has been a trailblazer in this space alongside the team\u2019s long-term partners, always looking for new ways to push boundaries and help grow women\u2019s cycling from every angle. We Femmes is another step on that journey. It\u2019s an exciting new idea, and I hope it encourages many more women into this beautiful sport as we work to strengthen cycling communities around the world.\u201d<\/p>\n

\u2014 Tiffany Cromwell, CANYON\/\/SRAM rider since 2016.<\/p>\n

\u201cNobody arrives at a bike event by accident. Someone brings you \u2014 lends you a bike, tells you what to wear, waits at the top. Behind every woman trying something new is a friend who\u2019s already been through it. We Femmes is just that, at scale, and it works whether you\u2019re chasing a podium or a coffee stop.\u201d <\/p>\n

\u2014 Claudia Gorgues, Canyon Road Marketing Manager. <\/p>\n

August 2026 \u2014 Tour de France Femmes avec Zwift: The We Femmes kit makes its debut in front of roughly 25 million television viewers and close to half a million roadside fans, from the Grand D\u00e9part in Lausanne through Mont Ventoux to the finish in Nice. Alongside it: rides, watch parties, workshops and cheering zones, open to anyone who turns up.<\/p>\n

Autumn 2026 \u2014 Listening: We Femmes rides led by CANYON\/\/SRAM riders in key European cities, plus focus groups and open sessions. What we hear gets said, and we publish it, including the parts that are challenging. <\/p>\n

2027 \u2014 Beyond the peloton, beyond current fans: Riders, chapters and collaborations that reach women who don\u2019t currently see themselves in cycling at all.<\/p>\n

\u201cOver the past ten years of CANYON\/\/SRAM, our ambitions have always extended beyond racing. Throughout our journey, we\u2019ve seen women\u2019s cycling evolve not only on the road, but through the stories, connections and community that have grown alongside the sport. Together with partners such as CANYON, SRAM and Zwift, we\u2019ve been proud to help shape that evolution.<\/p>\n

\u201cDesigned by new partner RYZON, this stunning We Femmes jersey celebrates how far we\u2019ve come and shows that the future is bold and bright. Seeing it worn by CANYON\/\/SRAM and CANYON\/\/SRAM Generation in front of countless fans \u2013 from the biggest stage at the Tour de France Femmes avec Zwift to rides and events of every size around the world \u2013 is incredibly special.\u201d<\/p>\n

\u2014 Beth Duryea, Marketing and Communications Manager, CANYON\/\/SRAM. <\/p>\n

\u201cWe Femmes is built on what makes cycling truly special: the experience of riding together. That sense of community \u2014 of showing up, pushing each other, and sharing the road \u2014 is what draws people to the sport and keeps them there. Alongside CANYON\/\/SRAM and our partners, we are proud to support the initiatives that open doors, build confidence, and bring more women into the sport we love. The progress we\u2019re seeing is real \u2014 and we\u2019re committed to keeping that momentum going.\u201d<\/p>\n

\u2014 Marie Didier, SRAM Communications Specialist<\/p>\n

\u201cWe Femmes is exactly the commitment and action we set out to inspire with Watch the Femmes. Lasting change happens when brands, teams, communities and partners align behind a shared mission. This is a fantastic opportunity to build \u2013 at grassroots level \u2013 on Watch the Femmes\u2019 momentum within bike racing.”<\/p>\n

\u2014 Kate Veronneau, Director of Women\u2019s Strategy at Zwift<\/p>\n

\u201cWe started Canyon to put the best bike in the world into the rider\u2019s hands \u2014 directly, with no one in between. Not a version of the best bike. The best one. For most of this sport\u2019s history, a race bike for a woman meant a man\u2019s bike, built smaller and painted differently. We are engineers. Ten years alongside CANYON\/\/SRAM mean we no longer have to guess \u2014 we have been building and testing with the fastest women in the world, and that knowledge belongs in every bike we make: the fit, the geometry, and every point where the rider meets the machine. We Femmes isn\u2019t ours. We\u2019ll fund it. The women riding will decide what it becomes.\u201d<\/p>\n

\u2014 Roman Arnold, Executive Chairman & Founder, Canyon Bicycles <\/p>\n

For We Femmes rides and events, follow @canyon_road<\/a> or CANYON\/\/SRAM’s @wmncycling<\/a> channel. <\/p>\n

The new We Femmes jersey from RYZON is available now via Canyon.com, the Canyon App and Ryzon.com.<\/p>\n

1. This release is embargoed until 11:00 AM, Tuesday 28th July 2026.<\/p>\n

2. The new Canyon\/\/SRAM jersey, produced by Ryzon, is available in women\u2019s sizes XS-XL and men\u2019s sizes XS-XXL, priced at 130 EUR. <\/p>\n

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3. Canyon will report on We Femmes participation every year, ahead of the Tour de France Femmes avec Zwift.<\/p>\n

4. For additional images, see here<\/a>.<\/p>\n