{"id":833178,"date":"2026-07-29T07:22:33","date_gmt":"2026-07-29T07:22:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/833178\/"},"modified":"2026-07-29T07:22:33","modified_gmt":"2026-07-29T07:22:33","slug":"i-had-no-right-to-do-it-alone-says-world-renowned-photographer-solve-sundsbo-on-why-india-needed-more-than-one-photographic-voice-for-the-2027-pirelli-calendar","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/833178\/","title":{"rendered":"&#8220;I had no right to do it alone,&#8221; says world-renowned photographer S\u00f8lve Sundsb\u00f8 on why India needed more than one photographic voice for the 2027 Pirelli Calendar"},"content":{"rendered":"<p id=\"elk-83869d76-86a9-11f1-b038-2385768d0aaf\">Internationally established photographer S\u00f8lve Sundsb\u00f8 has photographed some of fashion&#8217;s biggest names, but when it came to the Pirelli Calendar 2027, he believed one photographer alone couldn&#8217;t tell India&#8217;s story.<\/p>\n<p>Having shot <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.digitalcameraworld.com\/photography\/solve-sundsbo-summons-the-elements-for-his-vision-of-the-2026-pirelli-calendar\" data-url=\"https:\/\/www.digitalcameraworld.com\/photography\/solve-sundsbo-summons-the-elements-for-his-vision-of-the-2026-pirelli-calendar\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.digitalcameraworld.com\/photography\/solve-sundsbo-summons-the-elements-for-his-vision-of-the-2026-pirelli-calendar\" rel=\"nofollow noopener\" target=\"_blank\">last year&#8217;s Pirelli Calendar<\/a>, S\u00f8lve Sundsb\u00f8 approached the 2027 edition with a different mindset. He embraced a collaboration with Indian photography legend <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.digitalcameraworld.com\/photography\/photojournalism\/rip-raghu-rai-indias-greatest-documentary-photographer-dies-aged-83\" data-url=\"https:\/\/www.digitalcameraworld.com\/photography\/photojournalism\/rip-raghu-rai-indias-greatest-documentary-photographer-dies-aged-83\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.digitalcameraworld.com\/photography\/photojournalism\/rip-raghu-rai-indias-greatest-documentary-photographer-dies-aged-83\" rel=\"nofollow noopener\" target=\"_blank\">Raghu Rai (who sadly died in April)<\/a> \u2013 later completed by his daughter, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.digitalcameraworld.com\/photography\/while-3-pairs-of-eyes-captured-india-completing-raghu-rais-work-felt-like-stepping-into-his-gaze-explains-pirelli-calendar-2027-photographer-avani-rai\" data-url=\"https:\/\/www.digitalcameraworld.com\/photography\/while-3-pairs-of-eyes-captured-india-completing-raghu-rais-work-felt-like-stepping-into-his-gaze-explains-pirelli-calendar-2027-photographer-avani-rai\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.digitalcameraworld.com\/photography\/while-3-pairs-of-eyes-captured-india-completing-raghu-rais-work-felt-like-stepping-into-his-gaze-explains-pirelli-calendar-2027-photographer-avani-rai\" rel=\"nofollow noopener\" target=\"_blank\">Avani Rai<\/a> \u2013 believing the country&#8217;s richness demanded multiple perspectives.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-83869d76-86a9-11f1-b038-2385768d0aaf-2\">In an exclusive interview, S\u00f8lve Sundsb\u00f8 explains why he felt he had &#8220;no right&#8221; to photograph India on his own, how working with natural light transformed the project, and why the people he met became the calendar&#8217;s lasting memory.<\/p>\n<p>Latest Videos FromDigital Camera World<\/p>\n<p><a id=\"elk-83869e8e-86a9-11f1-81bc-c1d4fd94e710\"\/>&#8220;No right to do that on my own&#8221;<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:75.00%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/gZjB5sQ22TTvGFgu9RFR3i.jpg\" alt=\"A woman sitting on the ground, around her holi color, phone and a light meter point towards her from surrounded photo assistants\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/gZjB5sQ22TTvGFgu9RFR3i.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/gZjB5sQ22TTvGFgu9RFR3i.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline expandable\"\/><br \/>\n<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/gZjB5sQ22TTvGFgu9RFR3i.jpg\" target=\"_blank\" class=\"expand-button icon-expand-image icon\" data-url=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/gZjB5sQ22TTvGFgu9RFR3i.jpg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<p>Lakshmi Menon (Image credit: From the backstage of the 2027 Pirelli Calendar, backstage picture by Alessandro Scotti)<\/p>\n<p id=\"elk-83869f10-86a9-11f1-b4e3-cf28fd06f065\">The 2027 Pirelli Calendar marks the first time the publication has been created through more than one photographic voice. For S\u00f8lve Sundsb\u00f8, that collaboration was essential.<\/p>\n<p>&#8220;If I was going to be involved, it was important that it was someone else as well, because I have, in so many ways, no right to do that on my own, being who I am and where I&#8217;m from,&#8221; he says.<\/p>\n<p>            You may like<\/p>\n<p>Working alongside Raghu Rai \u2013 and later Avani Rai \u2013 allowed the project to present India through contrasting perspectives.<\/p>\n<p>&#8220;I&#8217;ve concentrated on portraits whilst Rai went into the streets,&#8221; S\u00f8lve Sundsb\u00f8 explains.<\/p>\n<p class=\"newsletter-form__strapline\">The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!<\/p>\n<p>&#8220;This fact made it more multifaceted. Coming from two completely different vantage points \u2013 with my background, and Raghu&#8217;s background and Avani&#8217;s background \u2013 it gives us a better chance of creating a more multi-dimensional picture of what India is.&#8221;<\/p>\n<p><a id=\"elk-83869f7e-86a9-11f1-b745-bf67f026d698\"\/>&#8220;Like doing it again for the first time&#8221;<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:75.00%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/6rnZs7v2BW9BXQDs5KNR3i.jpg\" alt=\"A cream colored backyard, left a woman with long dark hair posing in a golden dress on a baroque style sofa, left the photographer pointing a big lens towards her\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/6rnZs7v2BW9BXQDs5KNR3i.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/6rnZs7v2BW9BXQDs5KNR3i.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline expandable\"\/><br \/>\n<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/6rnZs7v2BW9BXQDs5KNR3i.jpg\" target=\"_blank\" class=\"expand-button icon-expand-image icon\" data-url=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/6rnZs7v2BW9BXQDs5KNR3i.jpg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<p>Bhavitha Mandava (Image credit: From the backstage of the 2027 Pirelli Calendar, backstage picture by Alessandro Scotti)<\/p>\n<p id=\"elk-83869fec-86a9-11f1-a218-6bf8c3314e62\">Having created the 2026 Pirelli Calendar, S\u00f8lve Sundsb\u00f8 admits he approached his second edition with a different mindset.<\/p>\n<p>&#8220;It was different this time,&#8221; he says. &#8220;Last time, it was just me, my ideas in collaboration with the talent I was photographing.&#8221;<\/p>\n<p>            What to read next<\/p>\n<p>&#8220;This time it was a whole different approach. It was less conceptual, more real photography. It was on location. It was natural light. It was a very different approach on every level.&#8221;<\/p>\n<p>S\u00f8lve Sundsb\u00f8 explains that it felt like doing it for the first time, but without the pressure.<\/p>\n<p><a id=\"elk-8386a05a-86a9-11f1-827a-d96437b9def2\"\/>&#8220;Natural light is the most beautiful light&#8221;<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:63.19%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/uP3VgD8ce5gfGAUATHtt2i.jpg\" alt=\"A cream colored backyard with the only color visible pink as pink flowers appear to the right where a woman poses in a pink dress, right is the video and photo crew capturing her\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/uP3VgD8ce5gfGAUATHtt2i.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/uP3VgD8ce5gfGAUATHtt2i.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline expandable\"\/><br \/>\n<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/uP3VgD8ce5gfGAUATHtt2i.jpg\" target=\"_blank\" class=\"expand-button icon-expand-image icon\" data-url=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/uP3VgD8ce5gfGAUATHtt2i.jpg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<p>Freida Pinto (Image credit: From the backstage of the 2027 Pirelli Calendar, backstage picture by Alessandro Scotti)<\/p>\n<p id=\"elk-8386a0be-86a9-11f1-bf07-6503a612128e\">Unlike the previous calendar, the 2027 edition relied almost entirely on natural light.<\/p>\n<p>&#8220;We worked with daylight, almost exclusively; there was just one picture where we added a bit of light, as it was a difficult location.&#8221;<\/p>\n<p>The team carefully planned the photo shoot around the sun.<\/p>\n<p>&#8220;You kind of go, &#8216;At four o&#8217;clock we&#8217;re going to do that picture because the sun will then give us the light we want.&#8221;<\/p>\n<p>Large diffusion screens softened the sunlight while preserving its natural quality, &#8220;but no filters, no nothing, just natural light,&#8221; S\u00f8lve Sundsb\u00f8 explains.<\/p>\n<p>He adds, &#8220;Natural light is the most beautiful light.&#8221;<\/p>\n<p>&#8220;I shot it with a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.digitalcameraworld.com\/tag\/fujifilm\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.digitalcameraworld.com\/tag\/fujifilm\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.digitalcameraworld.com\/tag\/fujifilm\" rel=\"nofollow noopener\" target=\"_blank\">Fujifilm<\/a> GFX with a huge resolution. It&#8217;s got great light sensitivity, so you can work in lower-light situations without any problems&#8221;, S\u00f8lve Sundsb\u00f8 says.<\/p>\n<p><a id=\"elk-b89fc98c-86aa-11f1-9dc9-45a7ee9f931a\"\/>The people became the story<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:63.93%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/XTJZmpEAjikU5ksXXgKgPh.jpg\" alt=\"A woman standing in a transparent dress in front of palms in the ran\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/XTJZmpEAjikU5ksXXgKgPh.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/XTJZmpEAjikU5ksXXgKgPh.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline expandable\"\/><br \/>\n<a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/XTJZmpEAjikU5ksXXgKgPh.jpg\" target=\"_blank\" class=\"expand-button icon-expand-image icon\" data-url=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/XTJZmpEAjikU5ksXXgKgPh.jpg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<p>Anoushka Shankar (Image credit: From the backstage of the 2027 Pirelli Calendar, backstage picture by Alessandro Scotti)<\/p>\n<p id=\"elk-b89fca04-86aa-11f1-ae6d-8b92781501e0\">For S\u00f8lve Sundsb\u00f8, every portrait began with a conversation.<\/p>\n<p>&#8220;It&#8217;s really important that there&#8217;s a collaboration with the person you photograph, because you don&#8217;t want to put somebody into a scenario they don&#8217;t want to do,&#8221; he explains.<\/p>\n<p>Those conversations often shaped the final image.<\/p>\n<p>&#8220;Padma was very happy to be in a lake with lotus flowers because &#8216;Padma&#8217; in Sanskrit means lotus flower.&#8221;<\/p>\n<p>&#8220;With Anushka, she loved the monsoon, so we did rain. Every person has a different connection to the picture.&#8221;<\/p>\n<p><a id=\"elk-b89fca72-86aa-11f1-bc2a-517846197b10\"\/>What S\u00f8lve Sundsb\u00f8 will remember most<\/p>\n<p id=\"elk-b89fcae0-86aa-11f1-b553-f73a1e8a1bbd\">Asked what moment from the project he will still remember in ten years, S\u00f8lve Sundsb\u00f8 finds it impossible to choose just one.<\/p>\n<p>&#8220;It&#8217;s a bit like choosing a favorite child. It&#8217;s impossible,&#8221; he says.<\/p>\n<p>&#8220;What I&#8217;ll take away from it is all the amazing people we worked with. Not only the people in the pictures, but the people around us \u2013 the helpers,&#8221; adds S\u00f8lve Sundsb\u00f8. &#8220;They were great and we had a fantastic time.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Internationally established photographer S\u00f8lve Sundsb\u00f8 has photographed some of fashion&#8217;s biggest names, but when it came to the&hellip;\n","protected":false},"author":2,"featured_media":833179,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-833178","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/833178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=833178"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/833178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/833179"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=833178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=833178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=833178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}