Card Culture by Lewis Hamilton<\/a>\u2018 is a joint venture between the seven-time world champion\u2019s investment company and Dave and Adam\u2019s Card World, with further stores planned across Europe, Australia, the Middle East and Asia.<\/p>\n\u201cThrough Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before,\u201d Hamilton said.<\/p>\n
The Ferrari driver says the idea grew from collecting football cards as a child.<\/p>\n
\u201cI remember being in school and the excitement of opening up packs of cards,\u201d he said.<\/p>\n
\u201cIt was a small community, but we were connected through our love of sport and cards.\u201d<\/p>\n
Hamilton believes there is a major gap outside the United States for specialist stores combining retail with events and a collector community.<\/p>\n
\u201cThere\u2019s over a thousand stores across the US, and I think there\u2019s a fraction of that in the rest of the world,\u201d he said.<\/p>\n
\u201cI really wanted to build a home for collectors, players and kids who want that feeling of opening packs and being part of a community, and not just a place that sells products.\u201d<\/p>\n
Hamilton himself now owns around 500 valuable Pokemon cards and is also collecting Formula 1, football, basketball, baseball and Star Wars items.<\/p>\n
\u201cMy goal is to build a modern card store that mixes community, culture and competition,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"(GMM) Lewis Hamilton has opened the first flagship store for his new trading-card business in Frankfurt. \u2018Card Culture…\n","protected":false},"author":2,"featured_media":838115,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-838114","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/838114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=838114"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/838114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/838115"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=838114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=838114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=838114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}