{"id":848013,"date":"2026-08-06T09:12:10","date_gmt":"2026-08-06T09:12:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/848013\/"},"modified":"2026-08-06T09:12:10","modified_gmt":"2026-08-06T09:12:10","slug":"charlie-puth-partners-up-with-lucky-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/848013\/","title":{"rendered":"Charlie Puth Partners Up With Lucky Brand"},"content":{"rendered":"

\n\tCharlie Puth<\/a> just got a lucky break.<\/p>\n

\n\tThe Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with Lucky Brand<\/a>.<\/p>\n

\n\tThe pop artist is the latest brand ambassador for the American apparel and lifestyle specialist, known for its vintage-inspired denim, casual wear, and slacker-rock aesthetic.<\/p>\n

\n\t\u201cI\u2019ve always believed the best work comes from staying true to who you are,\u201d Puth remarks in a statement. \u201cThat\u2019s what drew me to Lucky Brand. There is a genuine appreciation for individuality and the confidence to do things your own way, and I\u2019m excited to be part of a brand that celebrates people who make their own luck.\u201d<\/p>\n

\t\t\t\t\tExplore\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t<\/a><\/p>\n

See latest videos, charts and news<\/p>\n

\n\tExpect to see a well-dressed Puth fronting campaigns in-store, online, across paid media, through activations, social posts and elsewhere. Check out the launch promo below. <\/p>\n

\n\tPuth, remarks Stefani Fleurant, executive VP, sports & lifestyle marketing at Authentic Brands Group, which acquired Lucky Brand in 2020, is \u201can artist who has always stayed true to his vision, and that makes him a natural fit for Lucky Brand. He reflects the independent spirit that has been part of our story from the very beginning.\u201d<\/p>\n

\n\tMarisa Thalberg, chief marketing officer of Catalyst Brands, operating partner for Lucky Brand, echoes those comments. \u201cCharlie embodies that spirit in a way that feels effortless,\u201d she remarks. \u201cHis originality, curiosity and passion for his craft make him a natural partner as we continue building a brand that celebrates individuality and the enduring connection between style and music.\u201d<\/p>\n

\n\tPuth is on something of a lucky streak. He recently became a dad, he performed \u201cThe Star-Spangled Banner\u201d to open the Super Bowl LX at Levi\u2019s Stadium earlier this year, and dropped his fourth studio album,\u00a0Whatever\u2019s Clever!<\/a>\u00a0via Atlantic Records, in March of this year, peaking at No. 46.<\/p>\n

\n\tSince emerging in 2015 with his guest spot on Wiz Khalifa\u2019s smash hit from Fast & Furious 7, \u201cSee You Again,\u201d which parked at No. 1 on the Billboard Hot 100 for 12 weeks, Puth has landed 13 total songs on the chart, including four top 10 hits. \u00a0<\/p>\n

\n\tAlso, Puth\u2019s first three studio albums \u2013 2016\u2019s Nine Track Mind (No. 6), 2018\u2019s Voicenotes (No. 4) and 2022\u2019s Charlie (No. 10) \u2013 all crashed the top 10 on the all-genres Billboard 200.<\/p>\n

\n\tAfter completing his North America and Europe route in support of the new album, the Asia leg<\/a> of Puth\u2019s Whatever\u2019s Clever World Tour gets underway Oct. 11 at Seoul\u2019s Goyang Stadium, and includes dates in Philippines, Japan, Taiwan, followed by Australia and New Zealand<\/a> this November. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Charlie Puth just got a lucky break. The Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted…\n","protected":false},"author":2,"featured_media":848014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[58695,49,48,75,23827,341],"class_list":["post-848013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-bbnews","tag-ca","tag-canada","tag-entertainment","tag-genre-pop","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/848013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=848013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/848013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/848014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=848013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=848013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=848013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}