X has announced plans to discontinue its Revenue Sharing programme and replace it with a new Original Content Rewards programme designed to reward creators who produce original content on the platform.\n<\/p>\n
The social media company announced the changes on Friday through its X Creators handle, saying the new programme would reward creators who contribute original ideas, expertise, reporting, creativity and commentary.\n<\/p>\n
X said it would stop accepting new applications for the Revenue Sharing programme immediately, while existing participants would continue earning until September 7, 2026.\n<\/p>\n
Existing participants will receive three final payouts, with payments scheduled for August 14 and August 28, while the final payment for earnings accumulated through September 7 is expected around September 11.\n<\/p>\n
According to X, existing Revenue Sharing participants will be able to apply for the new Original Content Rewards programme from September 8, provided they meet the eligibility requirements.<\/p>\n
The first payout under the new programme is scheduled for August 28, while creators moving from the existing Revenue Sharing programme will receive their first Original Content Rewards payment on September 25.\n<\/p>\n
Under the new system, eligible creators will earn based on qualified impressions generated by their original content, with payments made every two weeks.\n<\/p>\n
X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed where at least 50 per cent of a post is visible.\n<\/p>\n
However, impressions generated from the same account more than once on a post, paid or promoted impressions, artificially generated impressions and fraudulent impressions will not count.\n<\/p>\n
To qualify for the new programme, creators must be at least 18 years old, live in an eligible country, maintain an account in good standing and have either a personal or business account.<\/p>\n
They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.\n<\/p>\n
X also said creators must consistently publish original content to remain eligible.\n<\/p>\n
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The company said qualifying original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.\n<\/p>\n
Creators who use content produced by others must add meaningful commentary, context, analysis, humour or creative transformation for the content to qualify.<\/p>\n
X warned that minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not be considered meaningful transformation.\n<\/p>\n
Content copied or substantially reproduced from another creator, content downloaded and reposted from X or another platform, automated content, disinformation and misleading content will also be excluded.\n<\/p>\n
The platform said creators who violate the programme\u2019s requirements could be temporarily or permanently removed, depending on the severity of the violation.\n<\/p>\n
It also placed responsibility on creators to obtain the necessary rights, permissions or licences when using content created by others.\n<\/p>\n
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X said the new programme is aimed at rewarding creators who make the platform more valuable through original ideas, perspectives, expertise and creativity.\n<\/p>\n
The move marks a significant shift in X\u2019s creator monetisation strategy, placing greater emphasis on original content and meaningful contributions rather than simply generating engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"X has announced plans to discontinue its Revenue Sharing programme and replace it with a new Original Content…\n","protected":false},"author":2,"featured_media":850570,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[295863,45,83348,4533,49,48,284873,137,81964,295864,17855,288052,108859,1949,198985,106934,73035],"class_list":["post-850569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-accelerated-regulatory-incubation-programme","tag-business","tag-business-development","tag-business-growth","tag-ca","tag-canada","tag-capacity-building","tag-entrepreneurship","tag-financial-inclusion","tag-keystone-bank","tag-msmes","tag-naccima","tag-nigerian-entrepreneurs","tag-small-businesses","tag-sme-financing","tag-smedan","tag-smes"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/850569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=850569"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/850569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/850570"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=850569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=850569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=850569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}