{"id":852823,"date":"2026-08-10T10:04:09","date_gmt":"2026-08-10T10:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/852823\/"},"modified":"2026-08-10T10:04:09","modified_gmt":"2026-08-10T10:04:09","slug":"gurman-apple-considering-a-broader-redesign-of-its-smartwatch-lineup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/852823\/","title":{"rendered":"Gurman: Apple considering a broader redesign of its smartwatch lineup"},"content":{"rendered":"

Apple is reportedly exploring a revamped smartwatch lineup with new designs, form factors, and even a screenless fitness tracker. The report adds that the company is also considering new budget-friendly smartwatch models beyond the existing Apple Watch SE lineup.<\/p>\n

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reports that Apple’s industrial design team has spent the past year exploring a \u201cbroader rethink\u201d of the Apple Watch lineup.<\/p>\n

\"The
\nThe first Apple Watch<\/p>\n

According to the report, one of the devices under consideration is a screenless fitness tracker designed to compete with devices such as the Whoop and Google’s recently launched Fitbit Air<\/a>.<\/p>\n

Apple is also said to be evaluating smartwatches with different display types and new size options. A round Apple Watch has reportedly been explored as well, although Gurman says it is unlikely to make it to market.<\/p>\n

The report adds that Apple is also considering expanding the Apple Watch lineup with new premium and budget-friendly models. Gurman further claims that the company could bring back a ceramic Apple Watch case later this year<\/a> or sometime in 2027. New color options and bands are also in the pipeline.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple is reportedly exploring a revamped smartwatch lineup with new designs, form factors, and even a screenless fitness…\n","protected":false},"author":2,"featured_media":852824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[49,48,195,61],"class_list":["post-852823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ca","tag-canada","tag-gadgets","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/852823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=852823"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/852823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/852824"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=852823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=852823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=852823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}