{"id":853805,"date":"2026-08-11T05:26:10","date_gmt":"2026-08-11T05:26:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/853805\/"},"modified":"2026-08-11T05:26:10","modified_gmt":"2026-08-11T05:26:10","slug":"tiktok-teams-with-nba-and-wnba-to-bring-fans-closer-to-the-game","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/853805\/","title":{"rendered":"TikTok Teams With NBA And WNBA To Bring Fans Closer To The Game"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/08\/download-54-1.jpg\" data-caption=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"337\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/08\/download-54-1.jpg\"   alt=\"\" title=\"download (54)\"\/><\/a><\/p>\n<p>Basketball already has a massive audience on TikTok, and the platform is giving those fans a more direct route from the feed to the game. TikTok, the NBA and WNBA have announced a new multi-year global partnership built around highlights, creator access, live-game discovery and new ways to follow both leagues throughout the season.<\/p>\n<p>The agreement brings NBA and WNBA content deeper into TikTok through GamePlan, the platform\u2019s sports discovery suite. Fans will be able to move from basketball content to dedicated in-app hubs with schedules, official accounts and information on where to watch games.<\/p>\n<p>The numbers behind the partnership are substantial. Nearly half of TikTok\u2019s more than 1 billion users follow basketball, while global interest in the NBA and WNBA on the platform has grown nearly 30% and 15%, respectively, since the beginning of 2026.<\/p>\n<p>The leagues already have a significant built-in audience there. The NBA and WNBA accounts combine for 30 million followers, with fans using TikTok for highlights, commentary, player personalities and conversations unfolding around games in real time.<\/p>\n<p>\u201cThis partnership shows how central TikTok has become to the way fans discover and engage with basketball around the world,\u201d says Rollo Goldstaub, TikTok\u2019s Global Head of Sport.<\/p>\n<p>Creators will also get closer to the action. Select TikTok creators will receive access to major NBA and WNBA events, giving them opportunities to capture behind-the-scenes material and content around some of the leagues\u2019 biggest moments.<\/p>\n<p>TikTok GamePlan is a major part of the deal. The feature connects sports content to in-app pages where users can check schedules and find broadcast information, turning the discovery of a highlight or viral moment into a direct path toward watching the full game.<\/p>\n<p>That approach was already tested during the 2026 NBA Finals. TikTok says an in-app Anchor + Detail Page generated 497 million impressions, while an NBA Finals Search Hub drove 426,000 referrals through the league\u2019s Tap to Watch feature.<\/p>\n<p>The partnership also arrives as women increasingly use TikTok to follow sports. According to the platform, 64% of women choosing social platforms for sports content identify TikTok as their go-to destination.<\/p>\n<p>Advertisers will have their own place in the agreement through TikTok Pulse Premiere, while fans will see the partnership take shape across NBA and WNBA content throughout the year.<\/p>\n<p>The rollout includes WNBA All-Star Weekend and will continue through highlights, behind-the-scenes content, creator coverage and official league posts as both basketball communities keep growing on the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"Basketball already has a massive audience on TikTok, and the platform is giving those fans a more direct&hellip;\n","protected":false},"author":2,"featured_media":853806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[296923,49,48,459,4658,296924,82,1059,630],"class_list":["post-853805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-bob-carney","tag-ca","tag-canada","tag-nba","tag-paige-bueckers","tag-rollo-goldstaub","tag-sports","tag-tiktok","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/853805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=853805"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/853805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/853806"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=853805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=853805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=853805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}