{"id":854057,"date":"2026-08-11T10:42:11","date_gmt":"2026-08-11T10:42:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/854057\/"},"modified":"2026-08-11T10:42:11","modified_gmt":"2026-08-11T10:42:11","slug":"100-gta-vi-ultimate-edition-surpasses-standard-edition-in-pre-orders","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/854057\/","title":{"rendered":"$100 GTA VI Ultimate Edition Surpasses Standard Edition in Pre-Orders"},"content":{"rendered":"

Grand Theft Auto VI is leading the charge in the $80 AAA race, which has understandably upset many gamers, but the $100 Ultimate Edition has been another point of contention in online discussions. However, despite the online discussions potentially suggesting otherwise, Take-Two CEO, Strauss Zelnick, recently explained in an interview with CNBC<\/a> that pre-orders are stronger for the Ultimate Edition than the standard $80 version of the game, although he declined to provide exact pre-order figures, which are estimated to exceed $260 million in revenue already<\/a>.<\/p>\n

When asked about how the Ultimate Edition pricing was affecting pre-orders, Zelnick said that “it’s skewing more to the premium edition,” and he goes on to explain that “that might be a reflection again of the fact that the most avid consumers are the ones who are pre-ordering.” Part of the discourse and criticism around the $100 Ultimate Edition of GTA VI revolve around the fact that many of the additional items in the special edition are cosmetics and customization options, and that GTA VI is a single-player game, where paid DLC is usually more substantial, like additional playable content or other characters.<\/p>\n

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Zelnick further commented on the game’s pricing strategy when asked about discounts, effectively saying that it is up to retailers to set retail prices. He explained that Take-Two has already set the price for GTA VI, and that it “preserved our pricing on GTA V for a very long time\u2014much longer than a standard release of an entertainment property,” suggesting that there will be very few discounts for GTA VI in the post-launch holiday season, given that retailers will be eating into their own margins if they discount the game. Any discounts that will be offered for a while after launch will, thus, likely be smaller than they might otherwise be for more commonplace launches.<\/p>\n","protected":false},"excerpt":{"rendered":"Grand Theft Auto VI is leading the charge in the $80 AAA race, which has understandably upset many…\n","protected":false},"author":2,"featured_media":854058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-854057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/854057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=854057"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/854057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/854058"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=854057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=854057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=854057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}