{"id":854461,"date":"2026-08-11T18:42:12","date_gmt":"2026-08-11T18:42:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/854461\/"},"modified":"2026-08-11T18:42:12","modified_gmt":"2026-08-11T18:42:12","slug":"spotifys-new-skip-button-could-end-the-podcast-business-as-we-know-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/854461\/","title":{"rendered":"Spotify\u2019s new \u2018skip\u2019 button could end the podcast business as we know it"},"content":{"rendered":"<p>Max Tani | Semafor<\/p>\n<p>Spotify is terrifying much of the podcast industry with a tiny little widget.<\/p>\n<p>Last week, the audio streaming giant tweaked its streaming interface, adding a feature that allows some users to more effectively skip through the parts of a podcast no one wants \u2014\u00a0notably ads, as well as promotions and filler content \u2014\u00a0as long as they aren\u2019t sold directly by Spotify. Spotify cast the move as streamlining a feature that already exists, the 15-second skip button, which users in practice often use to bypass ads.<\/p>\n<p>Still, the move could reshape the podcast industry, which is already reckoning with a migration to YouTube. For podcasts that rely on users listening to their direct-sold ads to make money, it was a warning shot. Podnews <a class=\"_linkEmbed_1pt7l_31\" href=\"https:\/\/podnews.net\/article\/spotify-threat-ad-skipping\" target=\"_blank\" rel=\"noopener nofollow\">called<\/a> it a \u201csignificant threat\u201d to ad-funded shows.<\/p>\n<p><a href=\"https:\/\/www.semafor.com\/article\/08\/09\/2026\/spotifys-new-skip-button-could-end-the-podcast-business-as-we-know-it\" target=\"_blank\" rel=\"noopener nofollow\">Click here to read more.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Max Tani | Semafor Spotify is terrifying much of the podcast industry with a tiny little widget. Last&hellip;\n","protected":false},"author":2,"featured_media":854462,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-854461","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/854461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=854461"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/854461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/854462"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=854461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=854461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=854461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}