{"id":861544,"date":"2026-08-17T17:20:14","date_gmt":"2026-08-17T17:20:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/861544\/"},"modified":"2026-08-17T17:20:14","modified_gmt":"2026-08-17T17:20:14","slug":"luce-exclusive-model-of-ferraris-first-electric-car-sells-for-record-40-million","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/861544\/","title":{"rendered":"Luce: Exclusive model of Ferrari\u2019s first electric car sells for record $40 million"},"content":{"rendered":"<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx74wnf004t28qd8qqk6hmz@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            A bespoke model of Ferrari\u2019s first-ever fully electric car, the <a href=\"https:\/\/www.cnn.com\/2026\/05\/26\/business\/video\/ferrari-luce-first-all-electric-car-digvid-vrtc\" rel=\"nofollow noopener\" target=\"_blank\">Luce<\/a>, has sold for $40 million, breaking the record for the most expensive new car ever sold at auction.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do0005356r7nkmop6l@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The high bid for the tailor-made Ferrari Luce \u201cChassis 0\u201d comes just months after the <a href=\"https:\/\/www.cnn.com\/2026\/05\/28\/cars\/ferrari-verdict-electric-car-luce-intl\" rel=\"nofollow noopener\" target=\"_blank\">Italian luxury sports car maker\u2019s share price fell by more than 8%<\/a> on the Milan stock exchange following the unveiling of the Luce in May.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx9b9yf0000356rl1q36fba@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The EV, which sports a bubble-like design that radically differs from Ferrari\u2019s typical angular car features, received unflattering reviews from some Ferrari fans at the time.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do0006356ru0kfdkbe@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Yet, in a charity auction during Monterey Car Week in California on Saturday, the Luce sold for 36 times its original estimate of $1.1 million, according to the collector car auction company RM Sotheby\u2019s.\n    <\/p>\n<p>       <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/08\/2026-ferrari-luce-tailor-made-1464338.jpg\" alt=\"The Ferrari Luce has an unconventional bubble-like design.\" class=\"image_large__dam-img image_large__dam-img--loading\" onload=\"this.classList.remove('image_large__dam-img--loading')\" onerror=\"imageLoadError(this)\" height=\"3000\" width=\"3000\" loading=\"lazy\"\/><\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do0007356ruv0qm3hk@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            \u201cThe bids kept climbing. Then, history was made,\u201d Ferrari USA wrote in an Instagram <a href=\"https:\/\/www.instagram.com\/p\/DcG6bG_suQg\/\" target=\"_blank\" rel=\"nofollow noopener\">post<\/a> on Sunday, adding that the sale set \u201ca new record for the highest-priced new car ever sold at auction.\u201d\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do0008356rhu0415ek@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            All the proceeds from the sale will go to The Ferrari Foundation to support educational initiatives, the car maker said. CNN has contacted Ferrari for further comment.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do0009356r5yugu4ov@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            While the Luce (Italian for \u201cLight\u201d), which has an electric engine on each of its four wheels, has polarized fans, Ferrari said earlier this year that the car \u201creally is a different sort of Ferrari for a different sort of Ferrari client.\u201d\n    <\/p>\n<p>       <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/08\/2026-ferrari-luce-tailor-made-1464340.jpg\" alt=\"The interior of the Ferrari Luce \" chassis=\"\" class=\"image_large__dam-img image_large__dam-img--loading\" onload=\"this.classList.remove('image_large__dam-img--loading')\" onerror=\"imageLoadError(this)\" height=\"3000\" width=\"3000\" loading=\"lazy\"\/><\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx7w3do000a356r9utuvv97@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The \u201cChassis 0\u201d has an exclusive pearl-like, semi-gloss finish with a personalized pigment that allows the car\u2019s exterior to produce shifting colorful reflections that change from green to violet when hit by light, according to RM Sotheby\u2019s.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx8660b000x356r2zglxz7k@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The car\u2019s interior also has a tailor-made material, Perla Le Mans metallic leather, and distinctive black elements amid its white background.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx8e8ae0018356rg7bsrtqu@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Following the conclusion of the sale, the vehicle will return to the northern Italian city of Maranello, where it was built, before the car is delivered to the unnamed winning bidder in the first quarter of 2027, the auction house said.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsx8oely001t356rs1wg6azb@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Deliveries for the <a href=\"https:\/\/www.cnn.com\/2026\/05\/26\/cars\/ferrari-new-electric-vehicle-luce-intl-hnk\" rel=\"nofollow noopener\" target=\"_blank\">publicly available Luce<\/a> unveiled in May \u2013 which is priced at \u20ac550,000 ($640,000) \u2013 is expected to begin in the fourth quarter of 2026.\n    <\/p>\n<p>              <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A bespoke model of Ferrari\u2019s first-ever fully electric car, the Luce, has sold for $40 million, breaking the&hellip;\n","protected":false},"author":2,"featured_media":861545,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48],"class_list":["post-861544","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ca","tag-canada"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/861544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=861544"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/861544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/861545"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=861544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=861544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=861544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}