{"id":866584,"date":"2026-08-21T20:18:09","date_gmt":"2026-08-21T20:18:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/866584\/"},"modified":"2026-08-21T20:18:09","modified_gmt":"2026-08-21T20:18:09","slug":"reigning-nfl-rushing-champion-james-cook-is-underpaid-but-hes-focused-on-helping-the-bills-win","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/866584\/","title":{"rendered":"Reigning NFL rushing champion James Cook is underpaid but he&#8217;s focused on helping the Bills win"},"content":{"rendered":"<p class=\"c-paragraph\">James Cook got a new contract last year and backed it up by leading the NFL is rushing.<\/p>\n<p class=\"c-paragraph\">Now, he\u2019s underpaid.<\/p>\n<p class=\"c-paragraph\">The <a href=\"https:\/\/www.tsn.ca\/nfl\/team-page\/buffalo-bills\/324\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/team-page\/buffalo-bills\/324\" target=\"_blank\">Buffalo Bills<\/a> gave Cook a $46 million, four-year deal that\u2019s a bargain compared to the money teams handed out to running backs this month.<\/p>\n<p class=\"c-paragraph\">He\u2019s not complaining. At least, not publicly.<\/p>\n<p class=\"c-paragraph\">\u201cJust keep growing, just keep elevating my game, be the best version of me,\u201d Cook said on the AP\u2019s \u201cOn Football\u201d podcast. \u201cEach and every day I step on the field, sky\u2019s the limit.\u201d<\/p>\n<p class=\"c-paragraph\"><a href=\"https:\/\/www.tsn.ca\/nfl\/player\/jahmyr-gibbs\/1214154\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/jahmyr-gibbs\/1214154\" target=\"_blank\">Jahmyr Gibbs<\/a> became the highest-paid running back in NFL history when the <a href=\"https:\/\/www.tsn.ca\/nfl\/team-page\/detroit-lions\/334\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/team-page\/detroit-lions\/334\" target=\"_blank\">Detroit Lions<\/a> signed him to a $67.5 million, three-year contract with $51.5 million guaranteed and an average annual salary of $22.5 million.<\/p>\n<p class=\"c-paragraph\"><a href=\"https:\/\/www.tsn.ca\/nfl\/player\/bijan-robinson\/1228244\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/bijan-robinson\/1228244\" target=\"_blank\">Bijan Robinson<\/a> received a $66.75 million, three-year deal from the <a href=\"https:\/\/www.tsn.ca\/nfl\/team-page\/atlanta-falcons\/323\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/team-page\/atlanta-falcons\/323\" target=\"_blank\">Atlanta Falcons<\/a> with $51.6 million guaranteed, and an average annual salary of $22.25 million.<\/p>\n<p class=\"c-paragraph\">The <a href=\"https:\/\/www.tsn.ca\/nfl\/team-page\/indianapolis-colts\/338\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/team-page\/indianapolis-colts\/338\" target=\"_blank\">Indianapolis Colts<\/a> gave <a href=\"https:\/\/www.tsn.ca\/nfl\/player\/jonathan-taylor-377063\/1065406\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/jonathan-taylor-377063\/1065406\" target=\"_blank\">Jonathan Taylor<\/a> a $44 million, two-year deal.<\/p>\n<p class=\"c-paragraph\">Those contracts set a new bar for running backs, surpassing <a href=\"https:\/\/www.tsn.ca\/nfl\/player\/saquon-barkley\/883302\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/saquon-barkley\/883302\" target=\"_blank\">Saquon Barkley<\/a> ($20.6 million annually) and <a href=\"https:\/\/www.tsn.ca\/nfl\/player\/christian-mccaffrey\/830517\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/christian-mccaffrey\/830517\" target=\"_blank\">Christian McCaffrey<\/a> ($19 million annually).<\/p>\n<p class=\"c-paragraph\">Still, running backs are underpaid compared to wide receivers. Twenty-five receivers are making more money per season than Gibbs and Robinson. That includes Robinson\u2019s teammate, <a href=\"https:\/\/www.tsn.ca\/nfl\/player\/drake-london\/1178741\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/drake-london\/1178741\" target=\"_blank\">Drake London<\/a>. Robinson led the NFL last year in scrimmage yards with 2,298. London was 50th with 919 yards. But he\u2019s making $13 million more per season.<\/p>\n<p class=\"c-paragraph\">After the season, running backs could make this an issue like they did a few years ago when they met virtually to discuss their contracts.<\/p>\n<p class=\"c-paragraph\">For now, it\u2019s all business.<\/p>\n<p class=\"c-paragraph\">Cook is focused on trying to help the Bills get to an elusive Super Bowl victory.<\/p>\n<p class=\"c-paragraph\">Led by <a href=\"https:\/\/www.tsn.ca\/nfl\/player\/josh-allen-310023\/868199\" rel=\"nofollow noopener\" title=\"https:\/\/www.tsn.ca\/nfl\/player\/josh-allen-310023\/868199\" target=\"_blank\">Josh Allen<\/a>, Buffalo has won a playoff game in each of the past six seasons but hasn\u2019t made it past the AFC championship game.<\/p>\n<p class=\"c-paragraph\">\u201cWe don\u2019t have to do nothing but keep being us man, and just get over that hump,\u201d Cook said. \u201cThe ultimate goal is to win the Super Bowl, but you got to take day by day and step by step to get there. It ain\u2019t gonna be easy. So we know that and each and every day, each and every week we step on the field, we\u2019re trying to put our best foot forward to win.\u201d<\/p>\n<p class=\"c-paragraph\">A frustrating loss to Denver in overtime in the divisional round last season cost coach Sean McDermott his job. Offensive coordinator Joe Brady was promoted to take his place so Allen, Cook and Co. will run the same system.<\/p>\n<p class=\"c-paragraph\">\u201cJoe is going to be Joe,\u201d Cook said. \u201cHe\u2019s gonna let us be, let us have fun, but also be business as usual. So, I don\u2019t think nothing changed, man. It\u2019s just the same, it\u2019s just us, man. But we got to do the little things different to get over that hump. And, I mean, we\u2019ve been doing it, we\u2019ve been working our tail off, and it\u2019s going to show on Sundays.\u201d <\/p>\n<p class=\"c-paragraph\">Cook ran for a career-best 1,621 yards and 12 touchdowns last season, earning his third straight Pro Bowl appearance and making the second team AP All-Pro team.<\/p>\n<p class=\"c-paragraph\">___<\/p>\n<p class=\"c-paragraph\"> See AP\u2019s full NFL coverage here <\/p>\n<p class=\"c-paragraph\">Rob Maaddi, The Associated Press<\/p>\n","protected":false},"excerpt":{"rendered":"James Cook got a new contract last year and backed it up by leading the NFL is rushing.&hellip;\n","protected":false},"author":2,"featured_media":866585,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[436],"tags":[49,48,514,82],"class_list":["post-866584","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-ca","tag-canada","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/866584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=866584"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/866584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/866585"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=866584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=866584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=866584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}