On the billboard, a young child can be seen riding in a lane next to a semi-truck. The caption on the billboard reads, \u201cSmoking tables next to non-smoking tables used to be normal too.\u201d<\/p>\n
\u201cJoin us in fighting for safe streets.\u201d<\/p>\n
![\"vancouver](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/1755807728_259_unnamed.png\")
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Vision Zero Vancouver<\/p>\n
\u201cWe used to accept a lot of dangerous things as normal,\u201d the Vision Zero website says.<\/p>\n
The messaging hopes to change the narrative around sharing dangerous road spaces.<\/p>\n
\u201cBut times change. Asking children \u2014 and cyclists and pedestrians of all ages \u2014 to share unprotected road space with 4,000-pound vehicles? Let\u2019s make that a thing of the past, too.\u201d<\/p>\n
According to Vision Zero, the billboard will be displayed in Vancouver for four weeks between August and September and was designed by Tom Flood with Rov\u00e9lo Creative<\/a>.<\/p>\n In a media release sent to Daily Hive, Vision Zero says the ad is the group\u2019s first billboard launch, which is \u201cencouraging Vancouverites to join the fight for safer streets.\u201d<\/p>\n \u201cIt\u2019s a bold ad with a simple message,\u201d said Margie Sanderson, a spokesperson for Vision Zero Vancouver. \u201cWe used to accept a lot of dangerous things as normal, but times change. Asking children \u2013 and cyclists and pedestrians of all ages \u2013 to share unprotected road space with 4,000 pound vehicles? Let\u2019s make that a thing of the past, too.\u201d<\/p>\n \u201cSitting at a non-smoking table didn\u2019t really keep us safe from second hand smoke, just as riders in a painted bike lane are not safe from the mistakes of people operating multi-ton vehicles all around them. Painted bike lanes might be normal, but that doesn\u2019t make them safe,\u201d a statement from Vision Zero adds.<\/p>\n A thread<\/a> on the Vancouver subreddit led to a lot of discussion about the ad, with most people suggesting it\u2019s an effective way to raise awareness about road safety.<\/p>\n \u201cI like it\u2026 Hopefully shifts some perspectives,\u201d one user said.<\/p>\n