{"id":873834,"date":"2026-08-27T22:46:13","date_gmt":"2026-08-27T22:46:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/873834\/"},"modified":"2026-08-27T22:46:13","modified_gmt":"2026-08-27T22:46:13","slug":"apple-cuts-150-siri-and-vision-pro-jobs-amid-greater-ai-focus","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/873834\/","title":{"rendered":"Apple Cuts 150 Siri and Vision Pro Jobs Amid Greater AI Focus"},"content":{"rendered":"

Apple<\/a> is laying off nearly 150 employees as it restructures to focus on artificial intelligence, the Los Angeles Times reported<\/a> Thursday (Aug. 27).<\/p>\n

The job cuts are at Apple\u2019s Cupertino headquarters and Sunnyvale offices, the report said. Many of the affected jobs are in software engineering and machine learning, specifically on teams working on Apple\u2019s Siri<\/a> digital assistant and the Vision Pro<\/a> headset projects. Apple also cut 57 jobs in Escondido in June.<\/p>\n

Apple last year paused work on the Vision Pro<\/a> as it shifted attention to developing smart glasses to take on Meta<\/a>\u2019s Ray-Ban glasses<\/a>.<\/p>\n

Bloomberg reported<\/a> Friday (Aug. 21) that about 100 jobs<\/a> were being eliminated from the Vision Pro organization, and another 100 were being cut from the Siri and software teams. The report also said Apple planned to create some positions to support the upcoming AI-infused version of Siri, while adding new roles to the company\u2019s Intelligence Systems Experience team.<\/p>\n

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Apple told workers that the Vision Pro isn\u2019t going away, but the company is more interested now in developing smart glasses that won\u2019t support immersive video or games, per the Bloomberg report. The company is realigning some teams to \u201cdeliver the best experiences for our users,\u201d and while it is creating \u201cnew roles as part of this change, it will also impact a limited number of existing roles.\u201d<\/p>\n

The job cuts are happening before a leadership change<\/a> at Apple. CEO Tim Cook<\/a> is due to step down next week, and hardware chief John Ternus<\/a> is set to succeed him.<\/p>\n

While Apple\u2019s cuts are relatively small compared to the tens of thousands of layoffs at competitors such as Amazon<\/a>, Block<\/a>, Meta, Oracle<\/a> and Snap<\/a>, they are part of a larger industry-wide transition<\/a>, the LA Times report said.<\/p>\n

During the first four months of this year, tech companies in the United States cut 123,653 jobs<\/a>, a 66% jump from the same period one year earlier.<\/p>\n

Outplacement firm Challenger, Gray and Christmas<\/a> said in June that advancements in AI tools are transforming roles, as some executives argue they need fewer employees when their staff uses AI to generate code and create content.<\/p>\n

At the same time, a study published in June by corporate card firm Ramp<\/a> and workforce analytics firm Revelio Labs<\/a> found that some companies considered \u201chigh-intensity\u201d AI adopters<\/a> expanded their headcount two years after adoption.<\/p>\n

For all PYMNTS AI coverage, subscribe to the daily AI Newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is laying off nearly 150 employees as it restructures to focus on artificial intelligence, the Los Angeles…\n","protected":false},"author":2,"featured_media":873835,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,276,49,48,124,44,7995,61,7996],"class_list":["post-873834","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-artificial-intelligence","tag-ca","tag-canada","tag-jobs","tag-news","tag-pymnts-news","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/873834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=873834"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/873834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/873835"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=873834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=873834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=873834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}