{"id":877221,"date":"2026-08-30T16:34:12","date_gmt":"2026-08-30T16:34:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/877221\/"},"modified":"2026-08-30T16:34:12","modified_gmt":"2026-08-30T16:34:12","slug":"what-are-the-rules-about-ai-ads-in-municipal-campaigns","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/877221\/","title":{"rendered":"What are the rules about AI ads in municipal campaigns?"},"content":{"rendered":"<p>Bob Johnston, a candidate running for mayor in Sudbury, Ont., is using artificial intelligence to generate campaign posters, saying it&#8217;s a way to bring humour and hope to his community.<\/p>\n<p>The AI images feature Johnston as a smiling cartoon, complete with his prosthetic legs. One shows him filling in a pothole. Another has him driving a van past the Big Nickel. <\/p>\n<p>&#8220;What makes my day is everybody talking about my signs and laughing,&#8221; Johnston said, adding that one person asked if they could take the sign to hang in their garage after the election.<\/p>\n<p>Candidates across Ontario are being certified to run for municipal offices in October but experts tell CBC there are no rules regulating how they use AI to advertise.<\/p>\n<p>AI can be a useful tool for political candidates, including by allowing those without major financial backers to reduce costs, said Andrea Lawlor, an associate professor in the political science department at McMaster University.<\/p>\n<p>But when it comes to regulating the use of the new technology, &#8220;we are operating in a largely ungoverned space,&#8221; she said. <\/p>\n<p>What are the rules?<\/p>\n<p>There are no &#8220;specific rules under the <a href=\"https:\/\/www.ontario.ca\/laws\/statute\/96m32\" target=\"_blank\" rel=\"nofollow noopener\">Municipal Elections Act<\/a> or City of Greater Sudbury bylaws that regulate or prohibit the use of artificial intelligence in municipal election advertising,&#8221; the city told CBC in a statement.<\/p>\n<p>But AI ads still need to comply with existing requirements for political ads in the <a href=\"https:\/\/www.ontario.ca\/laws\/statute\/96m32\" target=\"_blank\" rel=\"nofollow noopener\">Municipal Elections Act <\/a>and city bylaws, it said.<\/p>\n<p>Scott Lemke, an election law lawyer with Massey LLP in Toronto, said using AI in ads is &#8220;generally permissable&#8221; in elections, and simple posters are fine, but there is a criminal prohibition against using AI to create &#8220;deepfakes&#8221; that are intended to mislead the public.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"A person with long hair and a black shirt\"   src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/08\/1788107652_971_default.jpg\" style=\"aspect-ratio:1.6783216783216783\" data-cy=\"image-img\"\/>Political science professor Andrea Lawlor says &#8216;the AI environment is only becoming stronger and more accessible.&#8217; (Submitted by Andrea Lawlor)<\/p>\n<p>Professor Lawlor said there have been some steps towards regulation. <\/p>\n<p>At the federal level, <a href=\"https:\/\/ised-isde.canada.ca\/site\/ised\/en\/have-your-say-advancing-ai-transparency-canada\/enhancing-trust-artificial-intelligence-through-increased-transparency\" target=\"_blank\" rel=\"nofollow noopener\">Bill C-25<\/a> (which amends the Canada Elections Act and passed in June) &#8220;does start to speak to the ways in which parties and candidates should be responsible for the AI use,&#8221; she said. <\/p>\n<p>&#8220;However, that bill doesn&#8217;t go very far in terms of prohibitions or regulation, it really just suggests that candidates and parties not be using AI to produce deepfakes.&#8221;<\/p>\n<p><a href=\"https:\/\/www.ola.org\/en\/legislative-business\/bills\/parliament-44\/session-1\/bill-99\" target=\"_blank\" rel=\"nofollow noopener\">A bill<\/a> that would have required AI disclosures on provincial election ads in Ontario was voted down in May. <\/p>\n<p>&#8220;There&#8217;s a lot of scope left at all levels of government to regulate the use of AI, and I think that Canadian voters are looking for governments to do that quite quickly,&#8221; Lawlor said.<\/p>\n<p>&#8216;Make change to show change&#8217;<\/p>\n<p>Some Sudbury residents who&#8217;ve seen ads they suspect were made with AI have told CBC they have concerns.<\/p>\n<p>Brady Chartier, a teacher, said he worries how the technology will affect young people.<\/p>\n<p>&#8220;There is that little bit of stress to me, watching younger generations grow older, that the concept of what&#8217;s true and what&#8217;s false is slowly getting blurred and it&#8217;s only being sped up by generative AI content,&#8221; he said.<\/p>\n<p>&#8220;As soon as you start seeing people who are either vying for public office or are already in public office &#8230; using these tools, all that&#8217;s doing is giving further validation to the use of [AI].&#8221;<\/p>\n<p>But Johnston said he gets lots of compliments on his signs.<\/p>\n<p>&#8220;Everybody&#8217;s on board, everybody loves it &#8230; and what else can you want in today&#8217;s society? How often do you see somebody smiling, going down the street?&#8221;<\/p>\n<p>Johnston said people are intrigued because they&#8217;ve never seen something like it before, calling it &#8220;new history,&#8221; and adding that he&#8217;s proud to be the first to use AI for his ads.<\/p>\n<p>&#8220;The reason I used [AI] is because I&#8217;m not a deep down politician,&#8221; he said. &#8220;I&#8217;m just a young gentleman who cares about the city, who&#8217;s got a lot of common sense, a lot of support and a big heart. And you have to make change to show change.&#8221; <\/p>\n<p>&#8216;Wild West&#8217;<\/p>\n<p>Lawlor said it&#8217;s not clear how political candidates should use AI, even as the technology becomes more powerful and accessible.<\/p>\n<p>&#8220;When it comes to political advertising, we want to maintain a standard of verifiability,&#8221; she said. <\/p>\n<p>&#8220;We should expect that the next few cycles of elections, if they are fought without regulations, could be a bit of an informational Wild West, so to speak.&#8221;<\/p>\n<p>The public is skeptical about the technology, she believes. <\/p>\n<p>&#8220;There&#8217;s generally a consensus that it needs to be at least addressed in some respects by government so that there&#8217;s at least clarity around how it can be used.&#8221;<\/p>\n<p>Lawlor said she doesn&#8217;t think there will be a total prohibition against AI, but that clarity would at least involve adding disclosure statements on AI content. <\/p>\n<p>When CBC asked if Johnston would be willing to put AI disclosures on signs like his, he told CBC his current AI signs were a &#8220;one-shot deal&#8221; and he&#8217;ll see what happens moving forward. <\/p>\n<p>&#8220;I wanted to be the first one to use it &#8230; before they start getting picky on their laws,&#8221; he said. &#8220;Who knows, maybe nobody will ever be able to do it again, maybe there&#8217;ll be a law made up against it. I don&#8217;t know. But as of [Thursday], it&#8217;s all good to go.&#8221;<\/p>\n<p>Morning North9:45The municipal election campaign is full of AI. Should it be?<\/p>\n<p>Something might look a little different as this municiapl election season gets underway: AI-generated campaign material. We&#8217;ll hear from Sudbury voter Brady Chartier, Sudbury mayoral candidate Bob Johnston and McMaster University professor Andrea Lawlor about the use of AI election content.<\/p>\n","protected":false},"excerpt":{"rendered":"Bob Johnston, a candidate running for mayor in Sudbury, Ont., is using artificial intelligence to generate campaign posters,&hellip;\n","protected":false},"author":2,"featured_media":877222,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,276,277,49,48,61],"class_list":["post-877221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/877221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=877221"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/877221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/877222"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=877221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=877221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=877221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}