{"id":878486,"date":"2026-08-31T17:58:20","date_gmt":"2026-08-31T17:58:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/878486\/"},"modified":"2026-08-31T17:58:20","modified_gmt":"2026-08-31T17:58:20","slug":"meet-the-designer-behind-marta-kostyuks-us-open-tennis-outfits","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/878486\/","title":{"rendered":"Meet the Designer Behind Marta Kostyuk\u2019s US Open Tennis Outfits"},"content":{"rendered":"

\"Estimated4 min read<\/p>\n

There\u2019s no doubt that the tennis court has become a major platform for the sport\u2019s biggest stars to showcase their sartorial chops. From Naomi Osaka\u2019s custom ensembles at Roland-Garros<\/a> and Wimbledon<\/a> to Jannik Sinner\u2019s covetable Gucci duffel bag, it\u2019s clear that stepping onto the courts at a Grand Slam in something you love is just as important as your game. \u201cYou want the players to feel like the best version of themselves so they can go out there and do what they do best,\u201d Joelle Michaeloff, Wilson\u2019s global chief creative officer, said on a phone call with ELLE.com. Of course, it\u2019s not just the top athletes who want to look and feel good on the court, but everyone else, too. That\u2019s where Michaeloff steps in.<\/p>\n

\"2026<\/p>\n

Simon Bruty\/\/Getty Images<\/p>\n

Looking at Wilson\u2019s latest batch of tennis apparel\u2014for both on and off the court\u2014it\u2019s clear that Michaeloff is onto something with the brand, creating pieces that feel equal parts technical and stylish. When asked about her design process, she simply says, \u201cWe always start with the athlete.\u201d She goes on to explain that if the brand is creating pieces that athletes like Ukrainian tennis player Marta Kostyuk\u2014currently ranked No. 11 in the Women\u2019s Tennis Association\u2014can feel confident in, then the everyday recreational player will be happy as well. \u201cIf we start with the most high-performance, elite athlete, and we know that we\u2019re solving for everything they need, then it\u2019s definitely going to work for everybody.\u201d<\/p>\n

Michaeloff has been working with Kostyuk to create ensembles that not only express her personal style but also allow her to take on Grand Slams and other major tournaments with complete confidence. \u201cWhen we talk to Marta, we are always asking her how she wants to look and feel on the court. We\u2019re always in conversation about what\u2019s working, what\u2019s not working, what she wishes she had.\u201d These conversations between the athlete and designer result in performance-driven silhouettes that feel as stylish as they do functional\u2014especially for someone like Kostyuk, who loves fashion as much as she loves tennis. Together, the two will collaborate to create pieces like Kostyuk\u2019s bridal-inspired ensemble for Wimbledon, which featured a white lace dress with an open front and a coordinating tank, and felt delightfully fresh against the green backdrop of the grass courts.<\/p>\n

\"AthleteWilson\"TwoWilson<\/p>\n

\u201cThat one was unrestrained, other than the color had to be white, and we really got to talk about what haven\u2019t we seen on the court before? How do we reinvent the skirt? How do we think about the kit differently?\u201d Michaeloff shares. \u201cWe just had a lot of fun creating it.\u201d Unsurprisingly, styles like these also resonate with fans watching the matches. (Wilson also released a limited-edition run of Kostyuk\u2019s exact look, which sold out immediately.)<\/p>\n

According to Michaeloff, who\u2019s constantly asking for feedback throughout the design process, the biggest compliment she can receive on her styles from players like Kostyuk is that they felt nothing or didn\u2019t even think about the product, allowing them to compete without distractions. \u201cIf you\u2019re thinking about the length of your skirt or your bra not supporting you, or your ball slipping out, you would be thinking about your clothes, which means you\u2019re taking time and attention away from your game,\u201d she says. \u201cThey\u2019re not thinking about it, and that\u2019s where the confidence piece comes in.\u201d<\/p>\n

\"2026<\/p>\n

Caleb Bowlin\/\/Getty Images<\/p>\n

Tennis style, of course, goes well beyond the courts, but Michaeloff applies the same principles to Wilson\u2019s technical styles as she does to its lifestyle pieces, always providing a solution to a problem. \u201cNobody needs another [piece of clothing], but when you\u2019re solving for something that really answers a question, then it doesn\u2019t just become more stuff\u2014it is actually more valuable,\u201d she explains. \u201cSo, even with our lifestyle product, it may look like a really cute sweater, but it\u2019s blended with COOLMAX yarn… It might look like a lifestyle piece you can wear every day, and that\u2019s the whole point. But we\u2019re still answering the question of how do we make something better and made for an athlete?\u201d<\/p>\n

While most might not be competing for a major Grand Slam title, Michaeloff ensures Wilson\u2019s designs are up for the challenge in anything where performance and style come into play. Shop the latest pieces\u2014including styles worn by Kostyuk\u2014from the brand below.<\/p>\n

\"Laser<\/a>Wilson Laser Cut Pleat Dress\"Court<\/a>Wison Court Seamless Tank\"Victory<\/a>Wilson Victory Tennis SkirtCredit: Wilson\"Contrast<\/a>Wilson Contrast Scoop Neck Dress\"Godet<\/a>Wilson Godet Tennis SkirtCredit: Wilson\"Headliner<\/a>Wilson Headliner Seam-Sealed Dress\"Montrose<\/a>\"Varsity<\/a>Wilson Varsity V-Neck Sweater\"Davenport<\/a>Wilson Davenport Woven Popover\"Astor<\/a>Amersports Astor Classic Polo ShirtWhy Trust ELLE<\/p>\n

Every product featured on ELLE.com is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.<\/p>\n","protected":false},"excerpt":{"rendered":"4 min read There\u2019s no doubt that the tennis court has become a major platform for the sport\u2019s…\n","protected":false},"author":2,"featured_media":878487,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,304874,2910,304872,784,787,237154,1642,217005,304871,273948,82,304873,593],"class_list":["post-878486","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-collection-us-open","tag-content-type-feature","tag-contentid-c0e8544e-25a7-4da0-95cd-55d12090a624","tag-displaytype-standard-article","tag-hasproduct-true","tag-issyndicated-false","tag-locale-us","tag-read_time-6","tag-shorttitle-an-inside-look-at-marta-kostyuks-tennis-outfits","tag-sponsored-false","tag-sports","tag-subsection-personal-style","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/878486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=878486"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/878486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/878487"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=878486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=878486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=878486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}