{"id":879175,"date":"2026-09-01T07:16:11","date_gmt":"2026-09-01T07:16:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/879175\/"},"modified":"2026-09-01T07:16:11","modified_gmt":"2026-09-01T07:16:11","slug":"meet-the-aussie-athleisure-brand-coming-for-your-favorite-labels","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/879175\/","title":{"rendered":"Meet the Aussie Athleisure Brand Coming for Your Favorite Labels"},"content":{"rendered":"

Earle started wearing CSB toward the end of 2024 in workout videos on her TikTok. The influencer-turned-entrepreneur<\/a> would tag the label when people asked what she was wearing in the comments, and quickly, CSB started gifting her product, just in time for her run on Dancing With the Stars, where she posted near-daily, mostly in the brand\u2019s activewear. Flash forward to 2026, and CSB collaborated with Earle\u2019s Reale Actives on the opening day of the pop-up, with CSB sets in Reale Actives\u2019s pale green, a talk between the founders, and exercise classes.<\/p>\n

This long-term, reactive approach to talent has helped bolster CSB. \u201cOur response is focused on sustaining momentum,\u201d Dillon says. \u201cWe\u2019re continuing to build consistent storytelling around both the product and the broader brand, ensuring new customers understand what CSB stands for beyond a single moment.\u201d<\/p>\n

Pop-up power<\/p>\n

IRL events have been key to the brand\u2019s early success, with retail pop-ups in core cities where the brand is seeing social buzz or an uptick in sales. But for Dillon, even basing the location on data feels like a big risk. \u201cWhen we had our first pop-up [in May 2022], I was sitting in my car crying. I kept saying, \u2018No one is coming.\u2019 I still get that feeling,\u201d says Dillon. \u201cBut every time we get out of the car, there\u2019s this massive queue of people who\u2019ve been lining up all day. I think it\u2019s something you should never take for granted as a brand, and that\u2019s if you can keep that and hold on to that. I think that\u2019s really important as you grow.\u201d It\u2019s worth the investment. The Miami pop-up saw 20,000 people visit the activation, with over 70% of customers buying from the brand for the first time, according to the brand.<\/p>\n

It was the brand\u2019s first 30-day pop-up, after experimenting with three-, seven-, and 10-day events in Miami, LA, and New York. It was held in a vast third-floor event space in the design district. \u201cIt was like moving into full retail territory,\u201d Dillon says. \u201cWe are learning what CSB retail would look like. But it\u2019s also a full experience. We take over studios. We secure a local partner [on food and beverage or skincare]. We love to do a full takeover of the district, where it feels like everyone is walking around with bags that say CSB.\u201d<\/p>\n

\"Image<\/p>\n

Model Madeleine Rose wearing CSB on a hike.<\/p>\n

Photo: Courtesy of CSB<\/p>\n","protected":false},"excerpt":{"rendered":"Earle started wearing CSB toward the end of 2024 in workout videos on her TikTok. The influencer-turned-entrepreneur would…\n","protected":false},"author":2,"featured_media":879176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,9041,61],"class_list":["post-879175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-latest","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/879175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=879175"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/879175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/879176"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=879175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=879175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=879175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}