{"id":880577,"date":"2026-09-02T09:56:19","date_gmt":"2026-09-02T09:56:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/880577\/"},"modified":"2026-09-02T09:56:19","modified_gmt":"2026-09-02T09:56:19","slug":"safest-league-right-now-unrivaled-ceo-reveals-whats-luring-wnba-stars-to-3-on-3-startup-basketball-league","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/880577\/","title":{"rendered":"&#8216;Safest League Right Now&#8217;: Unrivaled CEO Reveals What\u2019s Luring WNBA Stars to 3-on-3 Startup Basketball League"},"content":{"rendered":"<p>Unrivaled\u2019s explosive alternative approach to women\u2019s basketball continues to genuinely connect with massive global audiences. The revolutionary 3v3 format has successfully attracted massive fan viewership while simultaneously drawing intense interest directly from the athletes themselves. The league\u2019s top executive recently explained exactly why professional players are eagerly flocking to this unique offseason platform.<\/p>\n<p>CEO Alex Bazzell <a href=\"https:\/\/x.com\/fos\/status\/2094885507318923304?s=48.\" rel=\"noreferrer noopener nofollow\">recently spoke with Front Office Sports<\/a> to detail the specific organizational benefits driving this massive player adoption. He explicitly labeled the startup operation as the absolute safest league for women\u2019s basketball players anywhere in the world today. Bazzell specifically highlighted the massive reduction in physical wear and tear compared to traditional international offseason options.<\/p>\n<p>\u201cThe obvious stuff is the compensation and the exposure through the league, but are you getting better? You know, there\u2019s a lot of data around our players and the wear and tear, and you know, It\u2019s the safest league right now to play in compared to other leagues,\u201d Bazzell stated on September 1. <\/p>\n<p>This focus on long-term physical preservation directly translates into massive statistical improvements when players return to the WNBA.<\/p>\n<p>\u201cIt\u2019s you know right now we have a number of players playing in our league there\u2019s 38% of our players are averaging a career high in points per game in the WNBA right now and I think that\u2019s a testament to the environment we\u2019ve built for them, which is: Come in, get better every day, compete against the best, make great money,\u201d Bazzell noted. <\/p>\n<p>The executive then emphasized how the league\u2019s unique ownership structure heavily incentivizes these elite athletes.<\/p>\n<p>\u201cEnjoy the upside of your equity in the league and get the exposure that you want as well. And it\u2019s a very truncated part of that season. So I\u2019m really proud of the holistic experience we create, but that\u2019s why we don\u2019t want to just travel anywhere, and everyone won\u2019t maintain that experience for the athletes,\u201d Bazzell concluded. This lucrative equity structure officially holds about 30 percent of the total league value following a massive recent financial injection.<\/p>\n<p>Cofounders Breanna Stewart and Napheesa Collier recently secured a massive Series C funding round that officially pushed the league\u2019s valuation to $600 million. Sportico estimates this massive financial milestone makes Unrivaled more valuable than all but one WNBA franchise\u2014the Golden State Valkyries. <\/p>\n<p>This incredible financial momentum provides the exact foundation required for a massive upcoming geographical expansion.<\/p>\n<p>Unrivaled Set For A Multi City Tour in 2027<\/p>\n<p>The rapidly expanding 3-on-3 league explicitly teased a massive geographical shift across its official social media channels.<\/p>\n<p> \u201cWe\u2019re going ON TOUR with our friends @ally <\/p>\n","protected":false},"excerpt":{"rendered":"Unrivaled\u2019s explosive alternative approach to women\u2019s basketball continues to genuinely connect with massive global audiences. The revolutionary 3v3&hellip;\n","protected":false},"author":2,"featured_media":880578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,82,630],"class_list":["post-880577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-ca","tag-canada","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/880577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=880577"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/880577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/880578"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=880577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=880577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=880577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}