VodafoneThree will launch Vodafone TV in October, a bundled TV offering in the UK that will have Netflix, HBO Max and linear channels in one place. <\/p>\n
The news comes just over a year after Vodafone merged with fellow telco Three to create VodafoneThree. Subscribers to Vodafone TV will need a dedicated set-top box. VodafoneThree said its newbie TV service will simplify matters by serving up a range of entertainment offerings in a single package. <\/p>\n
More from Deadline <\/p>\n
A Vodafone TV companion app will allow subs to watch, or continue watching, content on mobile, which ties in with the telco simultaneously rolling out a new super-fast 5G service. <\/p>\n
At launch, Vodafone TV will include Netflix and HBO Max, with the option to add other streaming services including Disney+, YouTube Premium, DAZN and Prime Video, which can be purchased on a rolling 30-day basis. The Freely free-TV service is built in, meaning the legacy terrestrial channels as well as their on-demand content are available. Customers can also buy movies through the Vodafone Box Office. <\/p>\n
Rob Winterschladen, Consumer Director, VodafoneThree, said Vodafone TV will be “a family entertainment platform that brings together live TV, on-demand, streaming, gaming, music and all the apps on the Google Play Store.” <\/p>\n
Speaking about HBO Max being part of the service, Will Morse, Vice President, Commercial Distribution & Operations, WBD UK & Ireland, said: “Partnering with Vodafone will bring HBO Max to even more UK customers, giving mobile and broadband users access to our award-winning movies and series at home via Vodafone TV and on the go.” <\/p>\n
With a comprehensive TV bundle, VodafoneThree is offering an alternative to the traditional UK pay TV services from the likes of Sky and Virgin. <\/p>\n
The telco is talking up the simplicity of its new offering, but with a lot of talk of a ‘cost of living crisis’ in the UK, a lot will also come down to pricing versus a traditional pay TV service, or paying for streaming services individually. More info on that as we have it. <\/p>\n
Best of Deadline <\/p>\n
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