The pediatrician-informed protein powder<\/a> created for kids ages 2 and up. The product is designed to help parents ensure growing kids get the nutrients they need\u2014without relying on overly processed options.<\/p>\n Shop Hiya’s new protein for kids<\/a><\/p>\n Why should protein be a priority for growing kids? <\/p>\n Protein plays a key role in growth, muscle development and overall health\u2014but getting enough of it isn\u2019t always easy, especially for picky eaters. Many families rely on convenient options like shakes, snack bars<\/a> or fortified foods. But those solutions can sometimes come with trade-offs, including:<\/p>\n Incomplete nutritional profiles<\/p>\n This has led to growing awareness among parents who are looking for cleaner, more functional options that actually support development<\/a>\u2014not just fill gaps.<\/p>\n More: How Marvel is helping parents win busy school mornings\u200b\u200c this fall<\/a><\/p>\n Is protein-heavy food typically made for kids?<\/p>\n The kids\u2019 supplement aisle<\/a> hasn\u2019t always been built with children in mind. Some of the biggest concerns parents have include:<\/p>\n Sugar-heavy formulations disguised as \u201chealthy\u201d<\/p>\n Adult protein powders repackaged for kids<\/p>\n Lack of transparency around ingredients and sourcing<\/p>\n As a result, many parents find themselves stuck between convenience and confidence\u2014wanting something easy, but also something they can trust.<\/p>\n What makes Hiya\u2019s Kids Daily Growth + Protein different?<\/p>\n Hiya\u2019s new product<\/a> takes a different approach by starting with the idea that children\u2019s nutrition shouldn\u2019t be an afterthought. Here\u2019s what sets it apart:<\/p>\n Designed specifically for kids<\/p>\n Unlike many competitors, the formula isn\u2019t adapted from adult protein powders\u2014it\u2019s built from the ground up with pediatric input.<\/p>\n Grass-fed whey protein<\/p>\n Provides high-quality protein<\/a> to support growth and development.<\/p>\n Prebiotics for gut health Supports digestion and helps promote a healthy microbiome\u2014an area of increasing focus in children\u2019s wellness.<\/p>\n Healthy fats for brain development<\/p>\n Hiya goes beyond protein alone to support cognitive development, a key concern for parents.<\/p>\n Safety and transparency matter to parents<\/p>\n For many families, ingredient quality<\/a> is just as important as nutritional value. Hiya emphasizes<\/a>:<\/p>\n Clean Label Project Purity Award certification<\/p>\n These measures are becoming increasingly important as parents look beyond marketing claims and focus on verified safety standards.<\/p>\n Shop Hiya’s protein for kids<\/a><\/p>\n USA TODAY Shopping<\/a> will be covering all the best deals and drops, so be sure to sign up for text alerts<\/a>, check us out on Flipboard<\/a>, follow us on TikTok<\/a>, sign up for our newsletter<\/a> and follow us on Instagram<\/a> to stay updated!<\/p>\n This article originally appeared on USA TODAY: Does your kid get enough protein? Hiya’s new launch wants to help<\/a><\/p>\n Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.<\/p>\n![\"Unlike](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/05a6f380-c39b-4c22-b603-59fc0e58099d.jpg\"\/)
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