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John Ternus just took over as Apple CEO<\/a> a week ago, on Sept. 1, succeeding Tim Cook<\/a> after serving as the company\u2019s senior vice president of hardware engineering.\u00a0<\/p>\n While it\u2019s not Ternus\u2019 first appearance at an iPhone event \u2014 he introduced the iPhone Air<\/a> during Apple\u2019s September 2025 event \u2014 it is his first as the chief executive running the show. Whether he\u2019ll have his own flair or present it differently than Cook or Steve Jobs did remains to be seen, but we\u2019re expecting the usual run of events with Ternus just a week into the job.<\/p>\n As the head of the company, Ternus will also be on the hook for any massive price increases we see across the iPhone 18 lineup<\/a>, even though those will have been decided long before he took the reins.\u00a0<\/p>\n Ternus is a \u201cproducts guy,\u201d coming from a background of mechanical engineering and working his way up the ranks of Apple over 25 years on the hardware engineering side. He worked across many flagship devices, including the iPad<\/a>, AirPods<\/a>, iPhone<\/a>, Apple Watch<\/a> and, most recently, the MacBook Neo<\/a>.<\/p>\n \u201cThere is no better person to take the helm of the company,\u201d Cook said in his farewell note<\/a> as Apple CEO last week, adding that Ternus is \u201cbrilliant and wonderful and capable.\u201d<\/p>\n \u201cFew people understand what it takes to build products that change the world the way John does,\u201d Cook wrote.<\/p>\n