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<\/a><\/p>\nThe push for bigger events comes after a sluggish first half of the year. Yucat\u00e1n received 1.52 million overnight visitors between January and July, down 1.6% from the same period in 2025 \u2014 a drop of about 25,000 travelers. The decline was concentrated in domestic tourism, which fell 2.7% to 1.19 million visitors. International arrivals, by contrast, grew 2.6% to 330,000, with the U.S. accounting for 16.4% of all visitors, Europe 14.2%, South America 5.9% and Canada 3.9%.<\/p>\n
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Hotels felt the slowdown too. Juan Jos\u00e9 Mart\u00edn Pacheco, president of the Yucat\u00e1n hotel association, said July occupancy came in at 53%, 14 percentage points below the same month in 2025 \u2014 a decline that follows a disappointing stretch tied to the 2026 World Cup<\/a> earlier in the summer. Room supply also grew more slowly than in past years, with three additional hotels and roughly 400 new rooms added by July.<\/p>\n Flota Ocampo said 58.6% of visitors to Yucat\u00e1n are first-timers, and the average stay runs 5.8 days. Tourism accounts for about 16.1% of the state\u2019s economy, putting Yucat\u00e1n third nationally behind Quintana Roo and Baja California Sur for the sector\u2019s share of local GDP, with hotels and restaurants employing close to 10% of the state\u2019s workforce.<\/p>\n To offset the softer domestic numbers, Sefotur plans to ramp up international marketing, with a particular focus on Colombia, Brazil, Canada, the U.S. and Italy. The state currently has 13 domestic and nine international flight routes, and officials hope to add capacity to Canada and the U.S. in the coming months, restore a Guatemala City-M\u00e9rida route and add new service from Toronto, including a weekly cargo flight starting in December.<\/p>\n Between September and December, the state plans eight international and 12 domestic promotional pushes, with stops planned in Monterrey, Guadalajara, Le\u00f3n, Quer\u00e9taro, Houston and Dallas \u2014 part of a broader bet that conventions and international visitors can make up for a softer year in the domestic market.<\/p>\n Fast NASCAR Facts<\/p>\n Projected Q4 tourism revenue: more than MX$2 billion (about US$118 million)<\/p>\n Convention and meeting attendees expected: 41,000 across 38 events<\/p>\n Jan.\u2013July overnight visitors: 1.52 million, down 1.6% year over year<\/p>\n International visitor growth: up 2.6%, to 330,000<\/p>\n M\u00e9rida-area hotel occupancy in July: 53%, down 14 points from 2025<\/p>\n Tourism\u2019s share of Yucat\u00e1n\u2019s economy: about 16.1%<\/p>\n With reporting from Por Esto!<\/p>\n![\"El](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/elpueblobanner_oct25_reverse.jpg\")
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