{"id":889946,"date":"2026-09-10T02:28:14","date_gmt":"2026-09-10T02:28:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/889946\/"},"modified":"2026-09-10T02:28:14","modified_gmt":"2026-09-10T02:28:14","slug":"apples-new-iphone-duo-costs-more-in-canada-but-not-because-of-tariffs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/889946\/","title":{"rendered":"Apple&#8217;s new iPhone Duo costs more in Canada, but not because of tariffs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cbc.ca\/a\/assets\/texttospeech.svg\" alt=\"Text to Speech Icon\" width=\"44\" height=\"44\"\/><\/p>\n<p>Listen to this article<\/p>\n<p>Estimated 4 minutes<\/p>\n<p>The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.<\/p>\n<p>Canadians are used to seeing higher prices than what our neighbours in the U.S., but the price gap for the latest iPhone has caused some double takes. <\/p>\n<p>The iPhone Duo, Apple&#8217;s new foldable phone revealed Wednesday, is retailing for prices ranging from $2,999 to $4,799 in Canada, before tax. <\/p>\n<p>In the U.S., prices start at $1,999 US, which works out as $2,760 \u2014 meaning Canadians will have to pay almost 10 per cent more for the cheapest version.<\/p>\n<p>The sticker shock drew jeers and jokes <a href=\"https:\/\/www.reddit.com\/r\/canada\/comments\/1wbu0xx\/the_iphone_duo_canadian_pricing_revealed_starts\/\" target=\"_blank\" rel=\"nofollow noopener\">on a Canadian Reddit forum<\/a>, with one user saying anyone who spends that much on a phone should have to take a financial literacy class. <\/p>\n<p>&#8220;You used to be able to buy a car for that amount,&#8221; another wrote.<\/p>\n<p>University of Toronto economics professor Joseph Steinberg says the price bump likely signals that Apple recognized the subset of the Canadian population that would buy a &#8220;super-premium product&#8221; like the Duo is &#8220;less price sensitive&#8221; relative to American consumers, &#8220;and therefore they can get away with jacking up the margin a little bit more.&#8221;<\/p>\n<p>He notes that it&#8217;s not unusual for electronics and other products to be more expensive in Canada.<\/p>\n<p>&#8220;This one just stands out because of how darn expensive this phone is, I think, more than anything,&#8221; Steinberg said. <\/p>\n<p>It&#8217;s not tariffs: profs<\/p>\n<p>Some have speculated that Canada&#8217;s new retaliatory tariffs on U.S. products <a href=\"https:\/\/www.iphoneincanada.ca\/2026\/08\/26\/will-tariffs-raise-iphone-prices-in-canada-the-answer-is-where-theyre-built\/\" target=\"_blank\" rel=\"nofollow noopener\">would raise iPhone prices<\/a>, but experts told CBC News that is not a factor in this case.<\/p>\n<p>While the <a href=\"https:\/\/www.canada.ca\/en\/department-finance\/news\/2026\/08\/list-of-products-from-the-united-states-subject-to-counter-tariffs-effective-september-8-2026.html#wb-auto-4\" target=\"_blank\" rel=\"nofollow noopener\">list of U.S. products tariffed at 50 per cent<\/a> includes smartphones, Steinberg says Canada does not actually import the devices from the U.S. in any meaningful quantity. <\/p>\n<p>Additionally, Canada&#8217;s tariffs do not apply to the iPhone Duo because the phones are built in China and are therefore treated as a product originating in China and not the U.S., he says. <\/p>\n<p>WATCH | Some Canadians already feeling the pinch from tariffs:<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/1789007294_473_default.jpg\"  alt=\"\" class=\"thumbnail\" loading=\"lazy\"\/><\/p>\n<p class=\"video-item-title\">Canadian consumers already seeing trade war price hikes<\/p>\n<p>Canadian consumers are already feeling price hits from Canada&#8217;s counter-tariffs on U.S. goods, and more pain could be coming soon as U.S. President Donald Trump escalates the trade war even further against Canadian companies and products.<\/p>\n<p>&#8220;What matters for whether a tariff is applied is where the project originates from, not where it last crossed the border into Canada from,&#8221; he added. <\/p>\n<p>Canada&#8217;s counter-tariffs on U.S. products came into effect early Tuesday, prompting Washington to escalate the countries&#8217; trade dispute by <a href=\"https:\/\/www.cbc.ca\/news\/politics\/trump-canadian-aclohol-banned-9.7336507\" target=\"_blank\" rel=\"nofollow noopener\">banning certain goods imported from Canada and introducing more tariffs of its own <\/a>later that day. <\/p>\n<p>Microchip shortage raising prices<\/p>\n<p>Werner Antweiler, chair in international trade policy at the University of British Columbia, says virtually all electronics Canadians buy come from Asia, and include components made around the world. <\/p>\n<p>He says the reason smartphone prices are rising in general is because of the global microchip shortage caused by the AI boom and the rapid spread of data centres, creating a &#8220;crazy demand&#8221; that is <a href=\"https:\/\/fred.stlouisfed.org\/series\/PCU33443344\" target=\"_blank\" rel=\"nofollow noopener\">driving up manufacturing prices<\/a>. <\/p>\n<p>Antweiler says he&#8217;s surprised to see Apple specifically raise its prices more for Canadian consumers, though he notes it&#8217;s not an uncommon practice for U.S. companies. <\/p>\n<p>&#8220;Price discrimination is not unusual, and that can be in the magnitude of 10 to 15 per cent, because that is typically what the Canadian market will pay more,&#8221; he said, adding that&#8217;s largely because Canada is a smaller market than the U.S. <\/p>\n<p>CBC News has contacted Apple for comment but has not heard back. <\/p>\n<p>Apple CEO John Ternus led the unveiling of the iPhone Duo on Wednesday, which marked a major change to the company&#8217;s flagship product in his first event since taking the leadership role.<\/p>\n<p>Pre-orders for the Duo begin on Oct. 17 and the phone will be available Oct. 23. <\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Estimated 4 minutes The audio version of this article is generated by AI-based technology.&hellip;\n","protected":false},"author":2,"featured_media":889947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-889946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/889946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=889946"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/889946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/889947"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=889946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=889946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=889946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}