{"id":890158,"date":"2026-09-10T06:30:33","date_gmt":"2026-09-10T06:30:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/890158\/"},"modified":"2026-09-10T06:30:33","modified_gmt":"2026-09-10T06:30:33","slug":"n-b-producers-will-feel-the-squeeze-of-u-s-ban-on-certain-canadian-goods","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/890158\/","title":{"rendered":"N.B. producers will feel the squeeze of U.S. ban on certain Canadian goods"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cbc.ca\/a\/assets\/texttospeech.svg\" alt=\"Text to Speech Icon\" width=\"44\" height=\"44\"\/><\/p>\n<p>Listen to this article<\/p>\n<p>Estimated 4 minutes<\/p>\n<p>The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.<\/p>\n<p>U.S. President Donald Trump\u2019s new trade sanctions on Canada will affect some signature New Brunswick brands.<\/p>\n<p>A series of proclamations made by Trump late Tuesday will ban some products from being imported into the U.S. and add others to the list of products facing 50 per cent tariffs.<\/p>\n<p>Beer and molasses are on the list of banned imports, which will affect Moosehead Breweries and Crosby\u2019s Molasses.<\/p>\n<p>The new tariffs will come into effect on Sept. 15 and the import ban comes into effect on Sept. 29, according to Trump\u2019s proclamation.<\/p>\n<p>Some aluminum products, furniture and other wood or paper will face 50 per cent tariffs.<\/p>\n<p>Andrew Oland, the president and CEO of Moosehead Breweries, said the brewery will be working to ship out cases before the ban comes into effect.<\/p>\n<p>\u201cWe are working very hard with our importer in the U.S. and our distributor to line up as many as we can to ship to the U.S. over the next three weeks,\u201d said Oland.<\/p>\n<p>He said those cases will face 50 per cent tariffs which came into effect in August.<\/p>\n<p>WATCH |  Brewers squeezed by latest trade sanctions:<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/1789021832_590_default.jpg\"  alt=\"\" class=\"thumbnail\" loading=\"lazy\"\/><\/p>\n<p class=\"video-item-title\">N.B brewers bracing as trade war escalates<\/p>\n<p>U.S. President Donald Trump announced a ban of Canadian alcohol products, motorcycles and molasses in the latest retaliation of the trade dispute between the countries.<\/p>\n<p>Oland said despite the tariff, keeping shelf space in U.S. stores is vital. He said 15 per cent of the brewery&#8217;s production is destined for the U.S. and is sold in 50 states.<\/p>\n<p>\u201cHannaford in Maine or Publix in Florida, they don&#8217;t see too many empty shelves in those stores. And if a product is not available, then the retailers will simply put something else in its place,\u201d said Oland.<\/p>\n<p>Crosby\u2019s Molasses said they feel for their U.S. customers.<\/p>\n<p>Peter Davis, a marketing manager at Crosby\u2019s Molasses, said in an emailed statement they\u2019re still navigating what this ban means for them.<\/p>\n<p>The province didn\u2019t share much information about a response to more tariffs or the new import ban.<\/p>\n<p>Katie Beers, a spokesperson for Premier Susan Holt, said New Brunswick is working on a response and an announcement could come on Thursday.<\/p>\n<p>Moosehead will sell out in the U.S.<\/p>\n<p>Oland said the U.S. inventories of Moosehead products, which are mostly in eastern states, are currently healthy, since a rush of beer was delivered ahead of the August tariffs.<\/p>\n<p>But he said the longer the ban goes on, the tougher it will be to get back on U.S. shelves.<\/p>\n<p>He said having a few weeks to work before the ban is a positive. He hopes the government will also be working on trade negotiations up until the ban comes into place.<\/p>\n<p>\u201cI&#8217;m a beer glasses half-full person. So hopefully this gives us a couple of weeks to get back to the negotiating table and even if you don&#8217;t get a deal, even if you could just delay some of these measures.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"A smiling man in front of a green background.\"   src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/1789021833_248_default.jpg\" style=\"aspect-ratio:1.7777777777777777\" data-cy=\"image-img\"\/>Andrew Oland, the president and CEO of Moosehead Breweries, said the company is considering expanding into different markets. (Chad Ingraham\/CBC)<\/p>\n<p>Oland said he thinks if the ban comes into place as scheduled, Moosehead products will start selling out in the U.S. around late-October.<\/p>\n<p>He said Moosehead is focused on selling more beer in its top market \u2014 Canada. He said they\u2019re also exploring new exports to Europe as well as in Central and South America.<\/p>\n<p>One brewery pondering move to U.S.<\/p>\n<p>Zoltan Fox, a co-owner of Mother Mushroom Brewery on Campobello Island, said since the island only has access to Maine year-round most of his customers are there.<\/p>\n<p>He said customers will come from Lubec, Maine, which has a bridge connecting to Campobello Island.<\/p>\n<p>\u201cThey grab a four-pack, a six-pack, 12-pack, whatever they&#8217;re doing, they&#8217;re having a little house party or whatever it is, they come and grab some beers,\u201d said Fox.<\/p>\n<p>He said U.S. sales account for at least 67 per cent of his total sales.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"Man with a beard wearing a hat and button-up shirt.\"   src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/1789021833_205_default.jpg\" style=\"aspect-ratio:1.6305182341650672\" data-cy=\"image-img\"\/>Zoltan Fox, a co-owner of Mother Mushroom Brewery on Campobello Island, said since the island only has access to Maine year-round, most of his customers are there. (CBC)<\/p>\n<p>Fox said he is now thinking of moving to where his customers are since direct access to Canada is seasonal.<\/p>\n<p>\u201cWhen we live on an island of 800 people that has no connection for eight months of the year to our own country, I&#8217;m unsure what we&#8217;re supposed to do other than try and move our brewery to the other side of the bridge,\u201d said Fox.<\/p>\n<p>Fox hasn\u2019t made any final decisions, but he\u2019s considering making the move across the bridge to Maine.<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Estimated 4 minutes The audio version of this article is generated by AI-based technology.&hellip;\n","protected":false},"author":2,"featured_media":890159,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48],"class_list":["post-890158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ca","tag-canada"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/890158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=890158"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/890158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/890159"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=890158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=890158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=890158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}