The European ingredient distributor has developed a ready-to-market solution that combines Zooca\u2019s unique calanus oil omega sourced from the tiny zooplankton Calanus finmarchicus alongside Golden Omega\u2019s high-quality Omega-3 fish oil concentrates from South Pacific anchovies.<\/p>\n
Teresita Rud\u00e0, head of marketing and brand positioning at Lehvoss, said the innovation is in response to the omega-3 category entering a \u201cmore mature and competitive phase\u201d shaped by consumers looking for science-backed, convenient and responsibly sourced nutritional solutions. <\/p>\n
This new combination enables product developers to meet EFSA requirements for authorized EPA and DHA omega-3 health claims related to heart, brain and vision support, alongside distinctive combined sustainability credentials of both branded ingredients.<\/p>\n
While EPA and DHA remain the recognized foundation of the category, Rud\u00e0 said brands are increasingly challenged to move beyond standard fish oil positioning with products that are innovative, easy to explain, trusted by consumers and distinctive on shelf. <\/p>\n
\u201cThe concept responds to several key industry trends at once,\u201d she said, noting the continued demand for EPA and DHA backed by scientific research and the consumer search for innovative lipid sources and differentiated ingredient stories.<\/p>\n
\u201cThis sits alongside the growing importance of sustainability and traceability; and the need for faster, lower-risk innovation in finished supplement formats,\u201d she added. <\/p>\n
Combining sustainability with health claims<\/p>\n
Zooca\u2019s calanus oil is produced from Calanus finmarchicus, a species of copepod and a component of zooplankton. Reproduction in the Norwegian Sea is estimated to be almost 300 million tonnes a year, whereas the annual commercial quotas are set to 250,000 tonnes, less than 0,1% of the annual volume. Additionally, processing of the ingredient involves zero product waste as the entire organism is used.<\/p>\n
Unlike fish oil (triglycerides) or krill oil (phospholipids), calanus oil stores energy as wax esters, allowing a slower, more gradual release of nutrients in the digestive tract. The oil contains EPA, DHA and over 40 different fatty acids, as well as naturally occurring bioactives including unique marine policosanols and natural astaxanthin. <\/p>\n
Astaxanthin is a potent antioxidant with a wide range of benefits including reducing inflammation, supporting cardiovascular and eye health, and improving skin protection from UV radiation. <\/p>\n
The oil is also scientifically backed to support cardiac and metabolic health in obese, pre-diabetic, women<\/a> and has been found to improve maximum cardiac function, insulin sensitivity and muscle strength<\/a> during exercise.<\/p>\n \u201cWe are pleased to see Zooca Calanus Oil featured in concepts such as ZO\u03a93GO,\u201d said Ole Sakkestad, chief sales officer human health and nutrition at Zooca The Calanus Company. \u201cIn this concept its distinctive marine composition can support more differentiated and forward-looking approaches to omega-3 supplementation.\u201d <\/p>\n Meanwhile, Golden Omega S.A. fish oil concentrate delivers targeted levels of EPA and DHA supported by established EFSA health claims, alongside a an ORIVO-verified origin from pure anchovies sourced in the South Pacific Ocean. <\/p>\n Sarah Leach, business development manager at Golden Omega added concepts such as this one are necessary to compete in a mature and competitive market.<\/p>\n \u201cBrands don\u2019t just need a new formulation\u2014they need a premium standard of quality that drives real commercial success,\u201d she said.<\/p>\n The new concept will launch in Europe this autumn, with the food supplement brand Holistic in Sweden under the product name \u2018Holistic Omega-3 Fiskolja PRO\u2019. <\/p>\n","protected":false},"excerpt":{"rendered":"The European ingredient distributor has developed a ready-to-market solution that combines Zooca\u2019s unique calanus oil omega sourced from…\n","protected":false},"author":2,"featured_media":891805,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[49,48,84,395],"class_list":["post-891804","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-ca","tag-canada","tag-health","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/891804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=891804"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/891804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/891805"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=891804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=891804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=891804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}