{"id":891890,"date":"2026-09-11T15:14:10","date_gmt":"2026-09-11T15:14:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/891890\/"},"modified":"2026-09-11T15:14:10","modified_gmt":"2026-09-11T15:14:10","slug":"wnba-looking-for-a-commissioner-of-the-people-as-it-prepares-for-search","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/891890\/","title":{"rendered":"WNBA looking for a \u2018Commissioner of the People\u2019 as it prepares for search"},"content":{"rendered":"<p class=\"c-paragraph sections-leagues-and-governing-bodies \">The Cathy Engelbert era was about CBAs and SMHs. <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">But the biggest shake-of-the-head of all \u2014 which, according to multiple team executives, \u201cstill blows all of our minds\u201d \u2014 is that the WNBA\u2019s outgoing commissioner has still never attended a regular-season Caitlin Clark game at Gainbridge Fieldhouse.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">It is both a cautionary tale and likely road map for how the league now replaces Engelbert, who oversaw unprecedented growth during her seven-year tenure (viewership up 454%, attendance up 70%) and unprecedented discord. Her successor after she retires at the end of the year will have to heal as much as they do deals.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">In conversations with multiple executives with ties to teams and the league, the No. 1 prerequisite for the next commissioner should be \u201crelationship repair\u201d and\/or \u201crelationship building\u201d \u2014 and that is in reaction to Engelbert\u2019s perceived disconnect with coaches, GMs, players and specifically Clark herself.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">At July\u2019s All-Star Game in Chicago, for instance, chatter about Engelbert never attending a regular-season Fever home game since Clark\u2019s arrival in 2024 (outside of the 2025 Indy All-Star Game) reached a crescendo among executives, with layered disbelief. She eventually scheduled a trip to Indianapolis this August, multiple sources confirmed, before it was mutually unscheduled, never ending up on the calendar. There\u2019s always the playoffs.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Engelbert, through a league spokesperson, declined an interview request for this story. But the point is, industry executives believe the corporate face of the league (Engelbert) should have long been in lockstep with the presumed face of the league (Clark). Sources, though, have indicated that Engelbert \u2014 in a league of largely Black women \u2014 felt she had to walk a delicate balance, trying to avoid any preponderance of Clark favoritism, almost to a fault. Her critics complained she took it too far.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">What the commissioner needed to do, according to executives, was get out and travel, do a \u201clistening tour,\u201d be a \u201cCommissioner of the People,\u201c get to as many venues as possible and be a shoulder to lean or cry on.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">\u201cThese jobs, you have to go in with your eyes open because that is the job,\u201d said one executive. \u201cIt\u2019s not dropping in, et cetera. You\u2019ve got to show up. It\u2019s every weekend. \u2026 You just have to be there.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">\u201cBecause you need the base. You don\u2019t do it in a manipulative way. You do it because you want to and because you care about people. And when you have a base with people, then you can have a hard conversation every now and again. You have something to fall back on.\u201d<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Despite the critiques, Engelbert leaves her successor in enviable hands, with a historic CBA that pays players million-dollar annual salaries, an 11-year TV deal worth over $3 billion (with a reset provision in 2028) and expansion in place. In other words, the nuts and bolts of the job are set.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Because the WNBA\u2019s business side is booming \u2014 with the average team valuation well into the $400 millions \u2014 executives believe the most pressing, right-now quality for the next commissioner is creating goodwill, beginning with that \u201clistening tour.\u201d The executives say whoever vets the candidates should start there \u2014 with someone who can work a locker room and a corporate room; someone who can mesmerize the masses with a speech.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Otherwise, according to those executives contacted by SBJ, the preferred qualities of the next commissioner should be someone who: (1) can execute the three-year review in the TV deal; (2) can shepherd the next expansion round of the early 2030s, with Boston angling to be first; (3) can ingratiate themselves to WNBPA Executive Director Terri Jackson; (4) can connect with corporate sponsors and fans, because that\u2019s where the money is and; (5) can create a more symbiotic relationship within the NBA-WNBA league offices at Olympic Tower, where there seemed to be a divide under Engelbert \u2014 i.e., NBA Commissioner Adam Silver having to step in and urge her to suspend Alyssa Thomas for roughing up Clark.<\/p>\n<p class=\"c-paragraph\">Basketball executives say whoever vets the candidates for WNBA commissioner should start with someone who can work a locker room and a corporate room, someone one who can mesmerize the masses with a speech.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Considering it\u2019s a job for a \u201cunifier,\u201d politicians Michelle Obama and Kamala Harris have already made some preliminary speculated lists \u2014 partly because Obama\u2019s husband (the former president) and brother (former Oregon State coach Craig Robinson) are basketball junkies; partly because Harris has done forums with the Lynx\u2019s Napheesa Collier; and partly because they\u2019re known the world over. But industry executives say the WNBA has tried outsiders before, and it\u2019s always been a challenge.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">After <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/17\/val-ackerman-the-woman-who-put-the-w-on-nba-says-goodbye-on-top\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/17\/val-ackerman-the-woman-who-put-the-w-on-nba-says-goodbye-on-top\/\">original WNBA President Val Ackerman<\/a> (initially an NBA employee) resigned in 2005, then-NBA Commissioner David Stern turned to Donna Orender, a former captain of the U.S. women\u2019s national team who had ascended to senior vice president of strategic development in the PGA Tour commissioner\u2019s office. But she had no ties to the NBA, which made for a strenuous learning curve in terms of league culture and starting relationships from scratch.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Stern\u2019s next choice of WNBA president (the title being \u201cpresident\u201d because Stern felt there should be only one basketball commissioner) was Laurel Richie, who\u2019d been senior vice president and CMO for Girl Scouts of America, another pure outsider. Silver then chose Richie\u2019s successor, Lisa Borders, who shared a spot with him on the Duke University board. But that lasted just two-plus years.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Engelbert was the supposed breakthrough when she was hired in 2019, anointed as the first W commissioner because, according to insiders, Silver believed it was time to give the job a premium title. Engelbert checked every box, too: CEO of Deloitte; former player; her father, Kurt, drafted by the Pistons. But she was also another outsider who industry executives say struggled to connect with FIBA and USA Basketball. They admit it wasn\u2019t totally her fault because she inherited conflicts (such as the WNBA dealing with the FIBA World Cup hiatus right now). But that\u2019s the argument for picking an in-house candidate this time around: Someone who knows what makes FIBA and USA Basketball tick. <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Of course, it all depends on what the league\u2019s search firm (which hasn\u2019t been announced), the W\u2019s board of governors and Silver himself define as \u201cin-house.\u201d They\u2019re the ones who will vet and formalize the commissioner choice, a process that will begin at the end of this month, with Engelbert providing some input and Silver presumably having final say.<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Commissioner Cathy Engelbert addresses reporters before the WNBA All-Star Game on Saturday, July 25, 2026, at the United Center in Chicago. (John J. Kim\/Chicago Tribune\/Tribune News Service via Getty Images)\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/09\/2HOI5RNP3REH5CUPLRPNNYB3EA.jpg\"  width=\"800\" height=\"552\"\/>Cathy Engelbert, the first to hold the title of commissioner of the WNBA, will leave the post at the end of the year. Getty Images <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">So far, the potential candidates run the gamut. Amy Brooks, a former Stanford player who once ran the NBA\u2019s TMBO unit, is as in-house as it gets. Another stellar in-house name, Deputy Commissioner Mark Tatum, might be deemed by some as ineligible because he\u2019s a man, but one executive said, \u201cWhy? The LPGA has a male commissioner [Craig Kessler].\u201d<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Swin Cash, a former player and current Prime Video broadcaster who once was the Pelicans\u2019 VP of basketball operations and team development, has been mentioned \u2014 although one executive said, \u201cIf you told me she ran the team, I would say, \u2018OK.\u2019 But general head or vice president of player personnel, that means nothing to me.\u201d But still another executive, Liberty CEO Keia Clarke, has pushed Cash hard for the job in the past and once said: \u201cShe is a businesswoman. She\u2019s been an entrepreneur since forever, in just the way she thinks and the way she collaborates.\u201d<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Otherwise, former players \u2014 such as WNBPA President Nneka Ogwumike \u2014 who have never run a franchise are long shots. The league would more likely zero in on a current WNBA team president (the Liberty\u2019s Clarke, the Valkyries\u2019 Jess Smith) or a current team owner (Nadia Rawlinson, co-owner and operating chairman of the Sky) or an NBA team president (perhaps Shelly Cayette-Weston of the Hornets, a former player at Tulane). <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">If they go out-of-house (and that\u2019s when they\u2019ve had those mixed results), they could turn to Renie Anderson, the NFL\u2019s chief revenue officer and executive vice president, or Ally Financial\u2019s Andrea Brimmer or Duke Athletic Director Nina King. With more NBA teams bidding for W franchises, the NBA\u2019s board of governors will weigh in heavily, too; they certainly have Silver\u2019s ear.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">But listen closely to Silver himself \u2014 and how in recent months he\u2019s <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/16\/silver-supports-caitlin-clark-says-shes-become-political-ping-pong\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/16\/silver-supports-caitlin-clark-says-shes-become-political-ping-pong\/\">gone to great lengths to defend Clark<\/a>, saying she\u2019s been politicized, saying \u201cit\u2019s incredibly unfair to her,\u201d saying she has \u201cbrought an entirely new audience\u201d to the WNBA.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Engelbert never went down that Clark road \u2014 literally and figuratively \u2014 but Silver is bound to find somebody who will.<\/p>\n","protected":false},"excerpt":{"rendered":"The Cathy Engelbert era was about CBAs and SMHs. But the biggest shake-of-the-head of all \u2014 which, according&hellip;\n","protected":false},"author":2,"featured_media":891891,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[461,49,48,39932,82,63078,630,4143],"class_list":["post-891890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-basketball","tag-ca","tag-canada","tag-print","tag-sports","tag-upfront","tag-wnba","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/891890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=891890"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/891890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/891891"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=891890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=891890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=891890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}