{"id":896899,"date":"2026-09-15T17:44:25","date_gmt":"2026-09-15T17:44:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/896899\/"},"modified":"2026-09-15T17:44:25","modified_gmt":"2026-09-15T17:44:25","slug":"michael-jordan-denny-hamlins-23xi-sets-nascars-modern-team-standard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/896899\/","title":{"rendered":"Michael Jordan, Denny Hamlin’s 23XI sets NASCAR’s modern team standard"},"content":{"rendered":"

NASCAR team 23XI Racing, co-owned by Michael Jordan and NASCAR driver Denny Hamlin, in many ways has \u201cbecome the prototype for how a team should be built in this era of NASCAR,\u201d according to Jordan Bianchi of THE ATHLETIC. Teams in their sixth year of operation \u201caren\u2019t supposed to win with great regularity or become perennial championship contenders.\u201d But \u201cemboldened by Jordan and Hamlin\u2019s vision, Jordan\u2019s status as a worldwide sports icon, and Hamlin\u2019s knowledge of the sport, 23XI has done just that.\u201d It is the \u201cteam many others say they want to be.\u201d 23XI President Steve Lauletta and the team \u201chave ambitions\u201d to build a \u201cbrand big enough to generate instantaneous recognition beyond the NASCAR bubble.\u201d Having a \u201cgrand plan is one thing, but actually transforming it into a reality is the challenge.\u201d Part of it is \u201ccontinual on-track success,\u201d but the team is still missing a championship. NASCAR\u2019s marketing, both by the league and its teams, is \u201cnot always the most forward-thinking.\u201d As the sport pushes to expand into new markets, 23XI \u201cbelieves it can be the team NASCAR uses to attract a greater spotlight,\u201d a cause aided by having one of the world\u2019s most famous people as a co-owner. NASCAR\u2019s senior leadership \u201crecognizes the benefit of a Jordan-supported team being in the sport,\u201d along with 23XI\u2019s \u201cefforts to market both itself and the league\u201d (THE ATHLETIC, 9\/15<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR team 23XI Racing, co-owned by Michael Jordan and NASCAR driver Denny Hamlin, in many ways has \u201cbecome…\n","protected":false},"author":2,"featured_media":896900,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,12716,634,82],"class_list":["post-896899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-motorsports","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/896899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=896899"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/896899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/896900"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=896899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=896899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=896899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}