Sept 16 (Reuters) – Snap on Wednesday announced partnerships with companies including Salesforce, Nvidia and Amazon Web Services to integrate workplace tools into \u200cits Specs augmented-reality glasses, courting enterprise demand to carve a foothold \u200cin the heavily contested market. <\/p>\n
Unveiled in June with a hefty price tag of $2,195, Specs is a \u200bmajor bet by the Evan Spiegel-led social media company in a category drawing increasing investments and consumer interest and dominated by Big Tech rival Meta. <\/p>\n
Apple, however, has seen mixed results in making its Vision Pro headset a mainstream success, \u200cunderlining the challenges facing the \u2060AI-powered gadgets segment. <\/p>\n
To drive sales in a tough market, Snap is positioning its AR glasses as a workplace device for businesses \u2060seeking hands-free computing solutions in environments traditionally disconnected from desktops, such as factory floors, retail outlets and field service operations. <\/p>\n
Snap said enterprise software maker Salesforce would add \u200bits AI \u200bagent platform Agentforce into Specs, allowing workers \u200bto access company data and \u200cautomate tasks through the glasses. <\/p>\n
Nvidia will power the AI, enabling Specs to interpret a worker’s visual environment and retrieve relevant company data, while Amazon Web Services will offer its AI assistant, allowing employees to use voice commands for tasks such as checking product availability. <\/p>\n
Snap did not disclose the financial terms of the \u200cpartnerships, which include those with software company \u200bTrifork and augmented-reality software firm Hololight. <\/p>\n
Specs’ charging case, \u200bsold separately, will have cellular \u200bconnectivity through its telecom partners, including Verizon in the U.S., \u200cOrange in France and BT Group’s \u200bEE in the \u200bUK. <\/p>\n
Snap, which also announced Specs Intelligence AI service on Wednesday, has previously said shipping for the glasses is expected to begin later this fall \u200bin the U.S., UK and \u200cFrance. <\/p>\n
Starting in October, consumers can try Specs at the Westfield Century \u200bCity shopping mall in Los Angeles, Snap said. <\/p>\n
(Reporting by Jaspreet Singh \u200bin Bengaluru; Editing by Jonathan Ananda) <\/p>\n","protected":false},"excerpt":{"rendered":"Sept 16 (Reuters) – Snap on Wednesday announced partnerships with companies including Salesforce, Nvidia and Amazon Web Services…\n","protected":false},"author":2,"featured_media":898675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4987,49,48,311030,80660,6494,28253,9255,20789,61],"class_list":["post-898674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-amazon-web-services","tag-ca","tag-canada","tag-field-service-operations","tag-glasses","tag-nvidia","tag-salesforce","tag-snap","tag-specs","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/898674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=898674"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/898674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/898675"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=898674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=898674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=898674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}