{"id":89910,"date":"2025-08-22T23:56:09","date_gmt":"2025-08-22T23:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/89910\/"},"modified":"2025-08-22T23:56:09","modified_gmt":"2025-08-22T23:56:09","slug":"apple-in-talks-to-use-googles-gemini-ai-to-power-revamped-siri-bloomberg-news-reports","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/89910\/","title":{"rendered":"Apple in talks to use Google&#8217;s Gemini AI to power revamped Siri, Bloomberg News reports"},"content":{"rendered":"\n<p class=\"yf-1090901\">(Reuters) &#8211;<a href=\"https:\/\/www.yahoo.com\/organizations\/apple\/\" data-ylk=\"slk:Apple;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> is in early talks to use Google&#8217;s Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter.<\/p>\n<p class=\"yf-1090901\">Alphabet&#8217;s shares were up 3.7% while Apple&#8217;s stock was up 1.6%, both extending gains in afternoon trading following the report.<\/p>\n<p class=\"yf-1090901\">Apple recently approached Alphabet&#8217;s Google to develop a custom AI model to power a redesigned Siri next year, the report said.<\/p>\n<p class=\"yf-1090901\">Apple remains weeks from deciding whether to stick with in-house Siri models or switch to an external partner, and it has not yet chosen a partner.<\/p>\n<p class=\"yf-1090901\">Google said it did not have a comment on the report, while the iPhone maker did not respond when contacted.<\/p>\n<p class=\"yf-1090901\">Apple has lagged smartphone makers like Google and Samsung in deploying generative AI features, which have rapidly integrated advanced assistants and advanced models across products.<\/p>\n<p class=\"yf-1090901\">The potential shift comes after delays to a long-promised Siri overhaul designed to execute tasks using personal context and enable full voice-based device control.<\/p>\n<p class=\"yf-1090901\">That upgrade, initially slated for this last spring, was pushed back by a year due to engineering setbacks.<\/p>\n<p class=\"yf-1090901\">Siri has historically been less capable than Alexa and Google Assistant at handling complex, multi-step requests and integrating with third\u2011party apps.<\/p>\n<p class=\"yf-1090901\">Earlier this year, Apple also discussed potential tie-ups with Anthropic and <a href=\"https:\/\/www.yahoo.com\/organizations\/openai\/\" data-ylk=\"slk:OpenAI;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">OpenAI<\/a>, considering whether Claude or ChatGPT could power a revamped Siri, Bloomberg News previously reported.<\/p>\n<p class=\"yf-1090901\">(Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona)<\/p>\n","protected":false},"excerpt":{"rendered":"(Reuters) &#8211;Apple is in early talks to use Google&#8217;s Gemini AI to revamp the Siri voice assistant, Bloomberg&hellip;\n","protected":false},"author":2,"featured_media":89911,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,53103,49,48,192,61],"class_list":{"0":"post-89910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-bloomberg-news","10":"tag-ca","11":"tag-canada","12":"tag-google","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/89910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=89910"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/89910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/89911"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=89910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=89910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=89910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}