{"id":89928,"date":"2025-08-23T00:05:15","date_gmt":"2025-08-23T00:05:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/89928\/"},"modified":"2025-08-23T00:05:15","modified_gmt":"2025-08-23T00:05:15","slug":"wnba-teams-find-new-partners-in-beauty-companies-amid-rise-in-popularity","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/89928\/","title":{"rendered":"WNBA teams find new partners in beauty companies amid rise in popularity"},"content":{"rendered":"

IE 11 is not supported. For an optimal experience visit our site on another browser.<\/p>\n

\"\"\/<\/p>\n

Now Playing<\/p>\n

\"\"\/<\/p>\n

WNBA teams find new partners in beauty companies amid rise in popularity03:24<\/p>\n

UP NEXT<\/p>\n

\"\"\/<\/p>\n

How the Mets’ broadcast team brings a cinematic touch to baseball04:02<\/p>\n

\"\"\/<\/p>\n

TODAY\u2019s Craig Melvin Plays Pickleball With Tennis Stars00:41<\/p>\n

\"\"\/<\/p>\n

Baseball Fans Line up for Free George Costanza Bobbleheads00:55<\/p>\n

\"\"\/<\/p>\n

Alabama HS Football Team Looks to Snap 91-Game Losing Streak03:22<\/p>\n

\"\"\/<\/p>\n

Chicago Bears quarterback emotional over life-changing contract extension01:44<\/p>\n

\"\"\/<\/p>\n

Serena Williams on Tennis After Retirement, ‘Law & Order’ Cameo06:47<\/p>\n

\"\"\/<\/p>\n

Serena Williams Talks Mission to Destigmatize Use of GLP-1s06:37<\/p>\n

\"\"\/<\/p>\n

Fans Surprised With Tickets to the US Open Live on TODAY01:02<\/p>\n

\"\"\/<\/p>\n

Ryan Reynolds Pokes Fun at Wrexham Rivals in New Gin Promo00:51<\/p>\n

\"\"\/<\/p>\n

Travis Kelce and Patrick Mahomes\u2019 Steakhouse Sets Opening Date00:45<\/p>\n

\"\"\/<\/p>\n

Sue Bird Becomes 1st WNBA Player With Statue Outside Arena00:31<\/p>\n

\"\"\/<\/p>\n

Naomi Osaka Opens Up on Motherhood, Documentary, US Open04:57<\/p>\n

\"\"\/<\/p>\n

Keegan Bradley Reveals New Ralph Lauren Ryder Cup Gear02:31<\/p>\n

\"\"\/<\/p>\n

Chicago Bears Rookie Goes Viral for R&B Karaoke Performance01:28<\/p>\n

\"\"\/<\/p>\n

NCAA Penalizes University of Michigan Amid ‘Sign Stealing’ Scandal01:48<\/p>\n

\"\"\/<\/p>\n

Ronaldo engagement puts spotlight on Saudi laws amid sportswashing debate03:47<\/p>\n

\"\"\/<\/p>\n

Minnesota Vikings rally behind two new male cheerleaders after online backlash03:46<\/p>\n

\"\"\/<\/p>\n

Jenna Bush Hager Delivers \u2018Party Animal\u2019 Message to Travis Kelce04:54<\/p>\n

\"\"\/<\/p>\n

Homesick College Football Star Breaks Down at Press Conference01:51<\/p>\n

Hallie Jackson NOW<\/p>\n

The WNBA\u2019s surging popularity is attracting major sponsors, with beauty brands like Rihanna\u2019s Fenty Beauty partnering with the New York Liberty. Players say the deals highlight athletes\u2019 identities beyond basketball and reflect a cultural shift in how sports and beauty intersect.Aug. 22, 2025<\/p>\n

Read More<\/p>\n

Now Playing<\/p>\n

\"\"\/<\/p>\n

WNBA teams find new partners in beauty companies amid rise in popularity03:24<\/p>\n

UP NEXT<\/p>\n

\"\"\/<\/p>\n

How the Mets’ broadcast team brings a cinematic touch to baseball04:02<\/p>\n

\"\"\/<\/p>\n

TODAY\u2019s Craig Melvin Plays Pickleball With Tennis Stars00:41<\/p>\n

\"\"\/<\/p>\n

Baseball Fans Line up for Free George Costanza Bobbleheads00:55<\/p>\n

\"\"\/<\/p>\n

Alabama HS Football Team Looks to Snap 91-Game Losing Streak03:22<\/p>\n

\"\"\/<\/p>\n

Chicago Bears quarterback emotional over life-changing contract extension01:44<\/p>\n

\"\"\/<\/a>Nightly News<\/a>\"\"\/<\/a>Nightly News<\/a>\"\"\/<\/a><\/a>\"\"\/<\/a>Hallie Jackson NOW<\/a>\"\"\/<\/a>Nightly News<\/a>\"\"\/<\/a>Nightly News<\/a>Play All<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"IE 11 is not supported. For an optimal experience visit our site on another browser. Now Playing WNBA…\n","protected":false},"author":2,"featured_media":89929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,82,630],"class_list":{"0":"post-89928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-ca","9":"tag-canada","10":"tag-sports","11":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/89928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=89928"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/89928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/89929"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=89928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=89928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=89928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}