{"id":905747,"date":"2026-09-22T20:32:13","date_gmt":"2026-09-22T20:32:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/905747\/"},"modified":"2026-09-22T20:32:13","modified_gmt":"2026-09-22T20:32:13","slug":"cfl-rolls-out-indigenous-themed-league-logo-ahead-of-truth-and-reconciliation-games","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/905747\/","title":{"rendered":"CFL Rolls Out Indigenous-Themed League Logo Ahead of Truth and Reconciliation Games"},"content":{"rendered":"

\"\"<\/p>\n

With all nine of its teams having introduced Indigenous-themed logos to show their support for Truth and Reconciliation in recent years, the Canadian Football League<\/a> is finally following suit with their own league logo.<\/p>\n

On Thursday, September 22, the CFL unveiled its own Indigenous-inspired logo in both English and French on their website and social media channels. The unveiling comes ahead of Canada\u2019s National Day for Truth and Reconciliation<\/a>, also known as Orange Shirt Day<\/a>, on September 30 and games across the league commemorating Truth and Reconciliation in Weeks 17 (September 25-26) and 18 (October 2-3).<\/p>\n

The logo was designed in collaboration with Cindy Woodhouse Nepinak, National Chief of the Assembly of First Nations, and three Indigenous artists from ChangeMakers, a national communications firm.<\/p>\n

Ahead of the National Day for Truth and Reconciliation, the CFL logo has been reimagined through an Indigenous lens, featuring Turtle Island, a symbol of deep cultural and spiritual significance for many Indigenous Peoples.<\/p>\n

Created in consultation with National Chief Cindy\u2026 pic.twitter.com\/Fpf60V1NEX<\/a><\/p>\n

\u2014 CFL (@CFL) September 22, 2026<\/a> \"\"\"\"Courtesy CFL<\/a> \/ Facebook and LCF<\/a> \/ Facebook<\/p>\n

The logo features \u201cTurtle Island,\u201d which holds cultural and spiritual significance. The term is used by many Indigenous Nations in reference to the creation story of North and Central America.<\/p>\n

Turtle Island is illustrated in the Eastern Woodlands Indigenous Art style and each letter of the logo has been illustrated by an Indigenous artist from a different part of Canada, with the C from the West Coast, the F from Central Canada and the L from the East Coast. The CFL\u2019s red, grey and black have been maintained with the addition of a warm yellow to reference the Indigenous medicine wheel. An outer ring of the logo has been added and divided into four quadrants to represent the teachings around the four directions, the stages of life, the aspects of being and the natural world.<\/p>\n

\u2014 CFL.ca<\/a><\/p>\n

Individual CFL teams have been introducing their own Indigenous-inspired helmet logos since 2022, starting with the BC Lions<\/a>. By 2023, six of the league\u2019s nine teams<\/a> had launched Indigenous logos, and the final three teams joined the movement<\/a> in 2024.<\/p>\n

\"\"<\/p>\n

This year\u2019s games commemorating Truth and Reconciliation include:<\/p>\n

In addition to the special helmet logos, all dressed players in the Week 17 games (plus Montreal in Week 18) will wear orange-and-white pre-game jerseys featuring each team\u2019s respective Indigenous logo. Some teams will raffle or auction these jerseys off after their game to benefit local Indigenous initiatives, while others are donating them to community members and organizations.<\/p>\n

As well, the CFL and equipment manufacturer Wilson have developed custom footballs for game use with orange laces, orange Wilson branding and each team\u2019s Indigenous logo. These balls will be used in all kicking and punting scenarios for Weeks 17 and 18. They too will either be auctioned off or given to local Indigenous community members.<\/p>\n

Other league-wide commemorations and events include:<\/p>\n

Performances of O Canada in Indigenous languagesHonouring Indigenous leader and community groups at gamesIndigenous musicians and artists performing at games and eventsDemonstrations of Indigenous sport, culture and artCommemorative giveaways<\/p>\n

Sponsor Capital Power will also match up to $30,000 in sales of New Era Sideline Collection merchandise featuring Indigenous logos, with proceeds going to Indigenous Youth Roots<\/a>, a non-profit organization \u201cthat provides Indigenous youth led leadership, learning and experiences to every youth that participates in our programs. We provide programming, grants, and opportunities that are grounded in Indigenous ways of knowing and being.\u201d<\/p>\n

The CFL has partnered with @CapitalPower<\/a> to recognize Truth and Reconciliation across the country by amplifying the power of sport to connect, support, and strengthen ties with Indigenous communities. <\/p>\n

As the Official Partner of the CFL\u2019s Truth and Reconciliation Donation\u2026 pic.twitter.com\/wwzCNPGYxj<\/a><\/p>\n

\u2014 CFL (@CFL) September 22, 2026<\/a>