{"id":914578,"date":"2026-09-29T22:26:09","date_gmt":"2026-09-29T22:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/914578\/"},"modified":"2026-09-29T22:26:09","modified_gmt":"2026-09-29T22:26:09","slug":"media-production-students-say-no-to-ai-automating-production-work-the-eyeopener","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/914578\/","title":{"rendered":"Media production students say \u2018no\u2019 to AI automating production work \u2013 The Eyeopener"},"content":{"rendered":"<p>By Adam Motaouakkil<\/p>\n<p>Alberto Lusoli, an assistant professor in creative industries at Toronto Metropolitan University (TMU), is concerned that artists-in-training who automate their work risk losing their \u201ceye\u201d\u2014the ability to critically analyze and reason about art.\u00a0<\/p>\n<p>In a <a href=\"https:\/\/www.youtube.com\/watch?v=FJhPQcRyps8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lecture<\/a> delivered last March for the <a href=\"https:\/\/www.torontomu.ca\/responsible-ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Responsible Artificial Intelligence Project<\/a> at TMU, he described how techniques like chroma-keying, a process that combines multiple images together, help artists develop their craft.<\/p>\n<p>Manual chroma-keying is repetitive and labour-intensive, making it a prime target for automation.<\/p>\n<p>It\u2019s one of many labour-intensive parts of production work, alongside things like 3D-modelling and creating production pipelines to allow multiple teams to work on shared material across platforms.<\/p>\n<p>\u201cThese tasks, regardless of how boring or repetitive, could be a training ground for workers,\u201d Lusoli said in an interview with The Eyeopener.<\/p>\n<p>While it is not yet clear whether generative AI can provide similar training, Lusoli worries that AI chatbot design encourages users to work alone.<\/p>\n<p>\u201cI\u2019m concerned about the way AI is designed as a super empowering jetpack that allows you to do everything by yourself in your own technological bubble,\u201d said Lusoli. \u201cThat prevents people from having to talk to other people with different skills,\u201d he said.<\/p>\n<p>Generative AI promises to <a href=\"https:\/\/www.rollingstone.com\/tv-movies\/tv-movie-news\/martin-scorsese-ai-company-black-forest-labs-storyboards-1235571356\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">speed up the creative process<\/a>, from generating storyboards to automating special effects.<\/p>\n<p>Users prompt AI software like Anthropic\u2019s Claude to produce media, going as far as <a href=\"https:\/\/www.anthropic.com\/news\/claude-for-creative-work\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">embedding the chatbots<\/a> into their production workflows. <a href=\"https:\/\/www.adobe.com\/ai\/overview\/news.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe<\/a> also embedded AI in their products\u2014from generating assets to colour grading videos and refining workspaces.<\/p>\n<p>On Sept. 18, fourth-year students promoted their projects during the annual media production practicum. Students interviewed by The Eye echoed Lusoli\u2019s views on de-skilling and the loss of collaboration between artists.<\/p>\n<p>\u201cAI makes things look cheap,\u201d said Teresa Van, a fourth-year media production student, referring to a saturated ecosystem of generic media as \u201cAI slop\u201d, such as in restaurants or in advertisements.<\/p>\n<p>Annasophia Silva-Serrano presented her group project, Scales, a movie about a woman turning into a fish as she goes through the modern dating scene.<\/p>\n<p>On VFX, Silva-Serrano said, \u201cwe want to [avoid] using any AI, just because we feel as though it could take away from an opportunity.\u201d Her group was looking to work with someone to create the scales on their main character through traditional modelling software.<\/p>\n<p>Lusoli recounted sentiments film crews shared with him throughout his workshops. \u201cWe are professionals, we are what we went through. That\u2019s what builds your resum\u00e9, but also your sense of worth,\u201d he said.\u00a0<\/p>\n<p>Silva-Serrano reflected on the prospect of automating a VFX role. \u201cWhat people like about the industry is the community that comes from it, creating a bigger creative brain together,\u201d she said.<\/p>\n<p>Students are learning to protect their craft and understand the social consequences of fully relying on AI.<\/p>\n<p>Fourth-year media production student Victoria Do said, \u201cIf they [people] hear AI was used on a creative project, they\u2019re not going to want to support it.\u201d<\/p>\n<p>Van said that there is an emerging audience for artists avoiding the use of AI as people begin valuing original work over AI art.<\/p>\n<p>Lusoli did not completely dismiss generative AI, stating that it could become another tool that artists are expected to use critically.<\/p>\n<p>Silva-Serrano said, \u201cIt\u2019s good to know about [AI]\u2026so that you can be steps ahead of it as well.\u201d<\/p>\n<p>\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"By Adam Motaouakkil Alberto Lusoli, an assistant professor in creative industries at Toronto Metropolitan University (TMU), is concerned&hellip;\n","protected":false},"author":2,"featured_media":914579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-914578","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/914578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=914578"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/914578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/914579"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=914578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=914578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=914578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}