Starbuck<\/a>, who has brought major companies including John Deere, Target, and Harley-Davidson to heel by exposing their woke policies, described Cracker Barrel\u2019s logo makeover as going from “old American nostalgia” to something “cold, dead, lifeless and modern” in a 15-minute video. He said that, while the Cracker Barrel brand is often associated with American tradition, the company is “infested with left-wing activists who are more interested in safe spaces, pronouns and virtue signaling than they are in their customers.”<\/p>\n In his video, Starbuck highlights Cracker Barrel\u2019s support for LGBTQ+ organizations and events, such as Nashville Pride, River City Pride and the Human Rights Campaign (HRC).<\/p>\n Activist Robby Starbuck believes Cracker Barrel’s logo redesign is part of a larger “woke” shift away from its loyal customer base.\u00a0 (Bess Adler\/Bloomberg\/Joe Raedle\/Getty)<\/p>\n CRACKER BARREL CEO SERVES UP LEFTOVER CORPORATE BRANDING TO UNHAPPY CUSTOMERS<\/a><\/p>\n He also noted that the company displayed rocking chairs with rainbow colors and LGBTQ+ insignia. The company even went so far as to place one in its Tennessee corporate office. Rocking chairs are practically synonymous with Cracker Barrel, with the restaurant\u2019s<\/a> long porches lined with them at locations nationwide.<\/p>\n “The fact that it’s located there is important to this story because what’s happened here is a microcosm of the parasitic operating procedure of left-wing activists,” Starbuck said. “They don’t just wanna force their soulless, godless, hedonistic vision of the future onto blue hellscapes that their party controls.\u00a0<\/p>\n “No, it’s much more important to them that they shove it down into your towns, into your kids’ schools and into your way of life. So, sticking a pro-trans rocking chair into their headquarters in a predominantly conservative town is exactly the type of thing they revel in doing.”<\/p>\n Starbuck then pointed to the company\u2019s involvement with HRC and participation in the Out and Equal Workplace Summit. For the Out and Equal conference, Cracker Barrel made rocking chairs in every color of the rainbow, representing the LGBTQ+ flag. Out and Equal even gave Cracker Barrel an award for having 2018\u2019s top LGBTQ+ Employee Resource Group (ERG).<\/p>\n Customers dining inside a Cracker Barrel Old Country Store restaurant in Stuart, Fla. (Jeffrey Greenberg\/Universal Images Group via Getty Images)<\/p>\n CRACKER BARREL DISMISSES CRITICS AS ‘VOCAL MINORITY’ WHILE RIVAL RESTAURANT ADDS TO BACKLASH<\/a><\/p>\n The restaurant chain previously participated in HRC\u2019s Corporate Equality Index, which measures “corporate policies, practices, and benefits pertinent to lesbian, gay, bisexual, transgender, and queer employees,” according to the organization\u2019s website. A company\u2019s score on the index is determined by how inclusive HRC judged it to be toward LGBTQ+ employees.<\/p>\n Cracker Barrel told Fox News Digital on Friday that it “has not participated in the Human Rights Campaign Index or had any affiliation with HRC in several years.”<\/p>\n Two Cracker Barrel employees are called out by name in Starbuck\u2019s video, Steve Smotherman and Rachel CampBell.\u00a0<\/p>\n Smotherman was the head of management training and development at Cracker Barrel for 15 years, Starbuck asserted, showing a screenshot that appeared to be from LinkedIn. Smotherman, who eventually left Cracker Barrel for Out and Equal, serves on HRC’s Business Advisory Council in Washington, D.C.\u00a0<\/p>\n DEMOCRATIC PARTY, GAVIN NEWSOM JOIN ONLINE ROASTING OF NEW CRACKER BARREL LOGO<\/a><\/p>\n Starbuck describes Smotherman as “the archetype activist employee that fueled the rise of DEI in corporate America.” He also slammed CampBell, a manager of training and development at Cracker Barrel, for publicly expressing excitement over the company\u2019s rainbow pride rocking chairs.<\/p>\n “And it\u2019s important to note all of this because these types of employees play a critical role in turning companies away from the values of their customers and moving the companies toward wokeness<\/a>,” Starbuck said.<\/p>\n A Cracker Barrel restaurant in Dumfries, Va., May 21, 2024.\u00a0 (Nathan Howard\/Bloomberg via Getty Images)<\/p>\n![\"Activist](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/robby-starbuck-cracker-barrel.png\")
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