{"id":918645,"date":"2026-10-03T04:26:09","date_gmt":"2026-10-03T04:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/918645\/"},"modified":"2026-10-03T04:26:09","modified_gmt":"2026-10-03T04:26:09","slug":"digger-is-poised-to-be-one-of-the-biggest-box-office-flops-of-the-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/918645\/","title":{"rendered":"Digger is poised to be one of the biggest box-office flops of the year"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cbc.ca\/a\/assets\/texttospeech.svg\" alt=\"Text to Speech Icon\" width=\"44\" height=\"44\"\/><\/p>\n<p>Listen to this article<\/p>\n<p>Estimated 4 minutes<\/p>\n<p>The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.<\/p>\n<p>Despite a major star&#8217;s return to dramatic acting, a two-time best director winner at the Oscars and enough publicity to rival the moon landing, Digger looks set to become one of the biggest box-office disasters of the year.<\/p>\n<p><a href=\"https:\/\/variety.com\/2026\/film\/box-office\/digger-tom-cruise-warner-bros-box-office-1236878000\/\" target=\"_blank\" rel=\"nofollow noopener\">According to Variety<\/a>, the dark comedy from director Alejandro G. I\u00f1\u00e1rritu and starring Tom Cruise saw its costs balloon from an original budget of $125 million US to $160-180 million \u2014 putting a break-even return around $350 million US when including its marketing spend. (Warner Bros. pushed back on this, telling Variety their actual break-even point is around $300 million US).<\/p>\n<p>It earned only $1.2 million US in previews. And according to <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/tom-cruise-digger-box-office-opening-verity-1236717257\/\" target=\"_blank\" rel=\"nofollow noopener\">the Hollywood Reporter<\/a>, Warner predicts the film will only earn $12-15 million US domestically this weekend: a dismal opening for the studio in a year already littered with poor performers. Following their films The Bride!, Supergirl, The End of Oak Street and Practical Magic 2 all releasing to apparent losses, that string of failures will possibly be capped by one of Warner Bros.&#8217;s biggest flops of the decade.<\/p>\n<p>A bizarre story about an oil tycoon tasked with saving the world from a catastrophe his drilling caused, Digger was always a risk. The R-rated black comedy opted to skip the festival circuit entirely \u2014 instead operating on the hopes that strong word of mouth and big-name buzz would convince audiences to get off the couch and head to theatres.<\/p>\n<p>The strategy of avoiding early critical negativity and gunning straight for Cruise fans made a sort of sense: it represents the actor&#8217;s first non-franchise film since 2017&#8217;s Barry Seal biopic American Made.<\/p>\n<p>WATCH | Digger pleases some critics. It probably won&#8217;t please audiences:<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/10\/1791001569_794_default.jpg\"  alt=\"\" class=\"thumbnail\" loading=\"lazy\"\/><\/p>\n<p class=\"video-item-title\">Tom Cruise&#8217;s performance in Digger is brilliant, says our reviewer. You might disagree<\/p>\n<p>CBC film critic Jackson Weaver is clear: Digger is a surreal, absurd, winding, tongue-in-cheek movie about an evil oil tycoon and the cataclysmic climate disaster that he creates. Alejandro G. I\u00f1\u00e1rritu&#8217;s dark comedy has polarized critics with some calling it brave while others call it a baffling, pretentious mess.<\/p>\n<p>And it is directed by I\u00f1\u00e1rritu: the auteur whose Birdman won best picture and director at the Oscars, while the following year&#8217;s The Revenant snagged Leonardo DiCaprio his long-awaited best actor award along with another director win for I\u00f1\u00e1rritu.\u00a0But as its earliest critical responses started to release last month, a wave of negative press threatened to sink those chances.\u00a0<\/p>\n<p>It has been called &#8220;the worst movie of Tom Cruise&#8217;s career&#8221; by <a href=\"https:\/\/www.bostonglobe.com\/2026\/09\/29\/arts\/digger-tom-cruise\/\" target=\"_blank\" rel=\"nofollow noopener\">the Boston Globe<\/a>, &#8220;a metafictional morass&#8221; from <a href=\"https:\/\/www.rogerebert.com\/reviews\/digger-tom-cruise-alejandro-gonzalez-inarritu-film-review-2026\" target=\"_blank\" rel=\"nofollow noopener\">RogerEbert.com<\/a> and &#8220;a lumbering white elephant of a movie that it almost makes you sorry for everyone involved&#8221; by <a href=\"https:\/\/www.nytimes.com\/2026\/10\/01\/movies\/digger-review-tom-cruise-alejandro-inarritu.html\" target=\"_blank\" rel=\"nofollow noopener\">the New York Times<\/a>. In response to the negative reviews, the film&#8217;s producers released an ad positioning Cruise&#8217;s character <a href=\"https:\/\/variety.com\/2026\/film\/news\/digger-negative-reviews-tom-cruise-ad-1236878297\/\" target=\"_blank\" rel=\"nofollow noopener\">cursing out critics<\/a>.<\/p>\n<p>But largely, even critics who loved the film \u2014 such as <a href=\"https:\/\/www.cbc.ca\/news\/entertainment\/digger-review-9.7362251\" target=\"_blank\" rel=\"nofollow noopener\">this writer<\/a> \u2014 widely predicted that Digger would be too experimental and odd to ever hope to recoup its budget. <\/p>\n<p>That puts Warner Bros. in a potentially difficult position; after a strong, awards-leading 2025 (including hits like Sinners, Weapons and One Battle After Another) their 2026 slate only offers modest success. Wuthering Heights, Lee Cronin&#8217;s The Mummy and Evil Dead Burn did pull off positive numbers, though not a single Warner movie has earned above $100 million US domestically this year.\u00a0<\/p>\n<p>At the most extreme estimates, Digger&#8217;s failure could put it into the arena with 2026&#8217;s other big flops: Melania, which earned roughly $16 million US off a reported $40 million budget, and the Anthony Mackie-led Desert Warrior, which made less than $1 million US off its reported $150 million US budget, is still the biggest failure of the year.<\/p>\n<p>Digger could still prove valuable for Warner Bros. Despite its dismal expected performance, there is <a href=\"https:\/\/www.usatoday.com\/story\/entertainment\/movies\/2026\/09\/30\/tom-cruise-digger-oscars-academy-awards\/91981509007\/\" target=\"_blank\" rel=\"nofollow noopener\">still speculation<\/a> on whether Cruise <a href=\"https:\/\/variety.com\/2026\/film\/awards\/tom-cruise-digger-oscars-chances-best-actor-1236872532\/\" target=\"_blank\" rel=\"nofollow noopener\">could be pushed to Academy Awards<\/a> success in the end. And given Cruise films&#8217; strong brand recognition, it could prove to be popular on streaming.\u00a0<\/p>\n<p>But the failure comes as the last release before Warner Bros. is fully acquired by Paramount on Tuesday. Digger&#8217;s failure also came the same weekend as <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/michael-de-luca-pamela-abdy-warner-bros-1236720848\/\" target=\"_blank\" rel=\"nofollow noopener\">the Hollywood Reporter suggested<\/a> that Michael De Luca and Pamela Abdy \u2014 Warner&#8217;s famously director-friendly film chiefs \u2014 would not continue with the company after the merger. <\/p>\n<p>Digger taking bold, thematic risks \u2014 and being rewarded with such poor box office returns \u2014 could bode poorly for the new conglomerate&#8217;s artistic choices.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Estimated 4 minutes The audio version of this article is generated by AI-based technology.&hellip;\n","protected":false},"author":2,"featured_media":918646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[49,48,75],"class_list":["post-918645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ca","tag-canada","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/918645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=918645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/918645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/918646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=918645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=918645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=918645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}