{"id":923638,"date":"2026-10-07T05:20:16","date_gmt":"2026-10-07T05:20:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/923638\/"},"modified":"2026-10-07T05:20:16","modified_gmt":"2026-10-07T05:20:16","slug":"mma-recognizes-2026-smarties-philippines-winners-celebrating-marketing-excellence-rooted-in-business-impact","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/923638\/","title":{"rendered":"MMA Recognizes 2026 SMARTIES\u2122 Philippines Winners: Celebrating Marketing Excellence Rooted in Business Impact\u00a0\u00a0"},"content":{"rendered":"

\u200b<\/p>\n

MANILA, Philippines \u00a0, Oct. 7, 2026 \/PRNewswire\/ \u2014 Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES\u2122 Philippines 2026 Awards, honoring the country\u2019s most outstanding marketing campaigns with measurable business impact. This year\u2019s submissions reflected a Philippine marketing landscape in confident stride: brands blending cultural insight, AI-powered personalization, and platform-native execution to deliver real commercial growth. These winning campaigns capture the very spirit of SMARTIES\u2122. They showcase bold ideas, genuine cultural insight, and measurable impact.<\/p>\n

\"MMA<\/p>\n

\u201cThe work coming out of the Philippines this year signals a genuine shift in how great marketing gets made. The best campaigns were not asking consumers to pay attention. They were giving them something worth experiencing. Where AI featured, it was not the headline. It was the enabler that made relevance possible at a scale that was not previously achievable. That is a significant elevation, and it sets a benchmark the rest of the industry should be watching.\u201dRohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES\u2122<\/p>\n

\u201cWhat stood out this year was how deeply Filipino brands understood their consumers not just who they are, but what matters to them in the moment. The strongest campaigns gave people a reason to participate, not just watch. That combination of cultural truth and measurable impact raises the bar for everyone.\u201d \u2013 Kinshuk Kunwar, President and General Manager of Mead Johnson Philippines and Reckitt Philippines as our Jury Chair, SMARTIES\u2122 Philippines 2026. <\/p>\n

SMARTIES\u2122 Philippines 2026 Winners<\/p>\n

Best in Show: GAMEJOY: The First Universal Gamer Money (Jollibee Foods Corporation \/ Octopus&Whale)<\/p>\n

Advertiser of the Year: Jollibee Foods Corporation<\/p>\n

Brand of the Year: Coca-Cola<\/p>\n

Juror\u2019s Choice Award of the Year: Kween Yasmin (Canva \/ GIGIL)<\/p>\n

Holding Agency Company of the Year: Publicis Groupe<\/p>\n

Media Agency of the Year: OMD Philippines \u2013 Omnicom Media<\/p>\n

Creative Agency of the Year: Leo Manila<\/p>\n

Independent Agency of the Year: GIGIL<\/p>\n

Specialist Agency of the Year: Octopus&Whale<\/p>\n

Publisher of the Year: Grab<\/p>\n

Most Resilient Brand of the Year: GCash<\/p>\n

Enabling Technology Company of the Year: POKKT Mobile Ads<\/p>\n

View the complete list of winners.<\/a><\/p>\n

All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES\u2122 Business Impact Index, WARC Media 100, and RECMA\u2019s global agency scoring.<\/p>\n

The SMARTIES\u2122 Philippines 2026 Gala Night took place on October 6, 2026, at Shangri-La The Fort, Manila. View the full results.<\/a><\/p>\n

About Marketing + Media Alliance (MMA)<\/p>\n

Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers\u2019 ability to create value. SMARTIES\u2122 is the only global awards program that measures marketing innovation through business impact. mmaglobal.com<\/a><\/p>\n

\"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/apac\/news-releases\/mma-recognizes-2026-smarties-philippines-winners-celebrating-marketing-excellence-rooted-in-business-impact-302900448.html<\/a><\/p>\n

SOURCE Marketing + Media Alliance (MMA)<\/p>\n

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